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Industry News
Facebook to reach $100 billion in ad revenue by 2024, powered by AI
Facebook will exceed the 100 billion dollars in advertising revenue in 2024, a milestone that the platform reaches thanks to…
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Industry News
2btube: connecting brands and audiences for ten years
A decade ago, when influencer marketing agencies did not yet exist in Spain, Fabienne Fourquet y Bastian Manintveld founded 2btube…
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Industry News
These are the 10 most viral styles or aesthetics among Generation Z: the influence of Dress to Impress
In the midst of the digital age, Generation Z has taken the reins of a new form of visual expression…
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Industry News
Havas Play and Arena Media analyze digital tobacco marketing on social networks
The Spanish Association Against Cancer awarded through competition to Havas Play, the transmedia content accelerator of Havas Media Network, and…
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Industry News
OpenAI recruits its first CMO to boost its marketing strategy
The overwhelming popularity of OpenAI had until now been built fundamentally organically, but ChatGPT’s parent company wants to professionalize its…
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Industry News
Instagram, in the pillory for encouraging self-harm among adolescents
Instagram has been in the eye of the storm on countless occasions for allegedly severely damaging the health of young…
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Industry News
Digital marketing services that are essential to stand out on the internet
Sooner or later, all companies must invest in digital marketing to position their brand, to make themselves known to their…
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Industry News
The questions of the “lock” of social networks for those under 16 years of age in Australia
The “lock” of social networks for those under 16 years of age is definitive in Australia. The Australian Senate yesterday…
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Industry News
Zuckerberg and Trump stop fighting each other and meet at Mar-a-Lago
In 2021, after the much-vaunted assault on the Capitol by Donald Trump’s followers, Meta made the decision to block the…
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