Industry News

Smart searches arrive in Spain with Google’s “AI” mode


Las Smart Searches on Google They are already a reality for users in Spain. The company has launched in our country the “Way ia”, It is a version of the search engine promoted with artificial intelligencethat as of today it is available in 36 new languages ​​and about 50 new countries and territories.

According to Google, it is the most advanced evolution of your search engine to date: a system that can reason, Understand search questions and offer more detailed answerswith direct links to web content for those who want to continue exploring.

How to access the new Google AI mode

Users can find A new option with the name “IA mode” On the search results page, both in the web version and in the Google app for Android and iOS. This update is created for those asking broader or elaborate questions. Thanks to Gemini models technology, The search engine can now understand longer consultations and breakd down In smaller parts, offering more useful and complete responses.

What differs from the typical and traditional search engine? With the “AI” mode you can ask questions from different sections. This option is ideal for those who work with complex tasks such as planning a trip, understanding some step by step or comparing the quality of different products.

Google states that the first users of the “AI” mode tend to ask more extensive questions than in conventional searches. Now with this option you can ask questions such as: «I want to understand the different coffee preparation methods. Make a table by comparing the differences in the taste, the ease of use and the necessary equipment ». And here, you can ask again: “What is the ideal grain thickness for each method?”

The system analyzes the consultation, divides it into several issues and seeks information simultaneously in different sources, offering deepest and relevant results.

Text, voice or image: a truly multimodal search

Another great novelty of Google is the Multimodality. To use the “Word ia” It is not necessary to do it with text, but you can also ask voice questions or even attach an image made with the camera.

The dynamic is simple: Touch the microphone and start talking or uploading a photo more comfortably. Then, artificial intelligence will take care of the rest and make the consultation with the best possible answers.

One of Google’s priorities is Improve customer services and have better access to Internet quality content. The company ensures that the links included in the “IA” responses generate more valuable visits for websites, since they come from more interested users and that they remain longer in the pages.

Besides, The search engine uses new verification and classification systems to ensure that the results are reliable. In cases where AI cannot offer a safe response, traditional results will be shown.



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