Cipta Visual – The rules of a graphic designer. There is a basic set of principles that have been passed down from one generation of printing-studio designs to another (e.g., the golden ratio principle or the lattice method). Every good designer should be familiar with them, they are written in textbooks and taught in courses. But, as in other areas of life, in design printing, unwritten rules cooperate with recognized dogmas. With some of them, you can only get acquainted with your own bitter experience. To protect you from unnecessary mistakes, we decided to collect the knowledge and experience of dozens of designers into one article.
The rules of a graphic designer.
1. Find out the real needs of the client.
Never shorten the order negotiation stage. You need to know all the nuances of the client’s wishes, otherwise you will have to redo the work several times. Be sure to find out what the client wants to achieve. Very often, clients try to describe their vision of a ready-made ad design, but don’t talk about why they want to do it that way. After learning the essence of the problem, you will be able to offer them your own solution and your own.
2. The truth is always on the client side.
Remember that you are working for a client. And often he understands his business better than a designer. printing… When you agree to cooperate, leave your ego at the door. It is the client who determines how successful and the quality of your work is. Design evaluations are always subjective, and even if you keep up with the latest trends, the client can evaluate them more accurately, as he knows his target audience better.
3. Coordination of each part of the work.
Discuss the scope of work on the printing design before starting the project, agree with the client on each completed stage. This advice seems obvious, but much of it only shows the client the work at the end. When working on an advertising design, there is a possibility of not meeting the client’s expectations. Approval by him for each stage applied will save you from unnecessary edits and enhancements.Cipta Visual – Rules of a graphic designer – Photo by Charisse Kenion
4. Sketch on paper.
First, let your intuition work – draw the layout on paper with a pen or pencil. It helps you focus, protects you from distractions, and allows you to gauge the viability of the ideas you generate. You’ll be able to visually judge how good your idea is, without being distracted by the thought of choosing a font or menu column size. Experts say that you limit your imagination if you just sit in front of your computer.
5. The morning is wiser than the evening. This also applies to print designs.
This rule is not written anywhere, but follows common sense, which we often forget. Seeing the finished design with a fresh look after a break, you’ll see it as if for the first time. This will allow you to spot missed errors and find the best option for solving the problem the client is causing.
6. It’s okay to start over from scratch a few times.
Tried several times to change or modify an almost finished polygraphist design hoping that you will still get good results? Sometimes it’s quicker and easier to start over.
If you have an idea, but you can’t make it to the end, go ahead. Endless rework can take more time and effort than creating an entirely new ad design.
7. Check the design.
Web designers test ready-made designs on multiple platforms. This principle should be followed in print design as well. For example, if a logo design looks bad in black and white and measures 2×2 cm, it is illegible. The design should look good in any multimedia format: print media, web browsers, mobile devices.
8. Know when to stop.
A constant problem for creative people is understanding the moment when the work is done. If you find yourself thinking you like the design, but need to add a few touches – stop. Moreover, in the end it is better not to add, but to remove unnecessary details. Then you end up with a clear, sharp and almost perfect print design.
9. Divide the work into several stages.
Highlighting the stages is an excellent method of self-organization and control over the process. You will be able to track the progress of the work. And in the future it will be easier to estimate the processing time, because you already know how long it will take for each stage.
10. Learn to accept criticism.
Printing designers often face the fact that clients evaluate work negatively, the final design does not suit them completely or appears to be of poor quality. Don’t let criticism bother you. Listen to the client and try to see the work through his eyes, because without objective criticism, you will not grow as a professional.
11. Read the client brief carefully.
Always read carefully, and don’t just skim or read the client’s terms of reference. Better to read it twice to highlight all the important points. Be sure to ask the client to fill out a brief or draft a technical assignment for the ad design in writing, even if it may seem to you that you are discussing everything in verbal conversation.
12. Take a down payment.
Ask the client for a down payment or at least a partial down payment. You need assurance that your work will be paid for. Paying a percentage payout shows that the client is serious about your work and is willing to pay their dues.