Meta launches Vibes in Spain: the “TikTok with AI” that wants to dethrone Sora from OpenAI

Meta moves chips again in the race of generative artificial intelligence, and the company Mark Zuckerberg has announced the arrival to Spain of Vibesyour new feed of short videos created with AI, available now through the app Meta AIwhich also officially premieres in Europe.

With this play, Meta fully enters the field where OpenAI and its Sora tool have emerged with force: video generation through AI. Although the initial objective of Vibes was to compete directly with TikTok, the emergence of Sora has changed the game, forcing Meta to reposition its bet with a focus more focused on generative creativity and social interaction.

Meta launches Vibes: a new “TikTok with AI”?

Vibes is not exactly a social network, although it is true that it behaves like one. Within the platform, users can generate video clips from scratch simply by entering a text prompt or remix existing videos, adding new visuals, musical layers or custom styles.

From Meta they define it as “a collaborative and inherently social experience, where you are encouraged to build stories together with friends.” Videos can be shared to your own Vibes feed, sent to contacts, and cross-posted to Instagram y Facebook Stories o Reels, reinforcing the company’s short content ecosystem.

An express expansion towards Europe

The launch in Spain comes only six weeks after its release in the United Stateswhere Meta claims that media generation activity has increased tenfold since the introduction of the feed. This rapid deployment reflects the company’s intention to leave no room for Sorawhose success in the US has marked a before and after in the creation of videos with AI.

Vibes integrates with Meta AIthe new app that concentrates all the company’s artificial intelligence tools, ranging from its conversational assistant to the image generation and management functions of the Ray-Ban Meta smart glasses.

Still, it’s not all good news for Zuckerberg since, in its American launch, Vibes was criticized for being inundated with AI Slopa term that describes low-quality content generated massively by AI. In fact, many users perceived it as an endless stream of videos that were trivial, repetitive, or lacking narrative value.

The movement is, to say the least, paradoxical, considering that just a few months ago, Meta asked creators to opt for “authentic and original narratives”. Now, with Vibes, the company appears to be pivoting toward synthetic and automated content, doubling down on visual AI as an engine of growth.

Vibes vs. Sora

Although both Sora and Vibes are based on AI video generation, their philosophies differ. On the one hand, Sora It seeks visual fidelity and technical quality, even allowing the use of personal images, pets or objects as a basis for videos. On the other hand, Vibesprioritizes social interaction and co-creation, with a feed that is more open, faster and more prone to saturation of low-quality content.

This is how with this releaseMeta reinforces its audiovisual ecosystem and its commitment to generative AIbut it also faces the challenge of preventing digital overproduction from diluting the creative value that the company claims to pursue.