FLUVIP launches GROW, a new representation agency for content creators

FLUVIPleader in Influencer Marketing in Latin America, the United States and Spain, announces the launch of GROWa new business unit dedicated to the representation and empowerment of content creators in the digital environment. GROW was born to be the strategic ally that accompanies creators in the development of their careers, offering a comprehensive and personalized approach to maximize their potential.

GROW arises in response to the growing needs of content creators, who seek representation that understands the evolution of the influencer marketing ecosystem and the opportunities it offers, especially in the digital field. The agency will provide 360º support, including the management of advertising campaigns, the development of ad-hoc creative projects, the creation of its own formats and the commercial exploitation of its image. In addition, GROW stands out for its continuous support, offering robust commercial strategies and constant support at each stage of a talent’s career.

«With the launch of GROW we want to redefine the relationship between talents and brands. Our mission is to help them manage commercial opportunities, develop high-quality content and explore new forms of monetization, such as licensing agreements or the exploitation of content on platforms such as YouTube. All of this with a strategic and personalized approach that is at the same time very focused on content as a strategic pillar to remain relevant for advertisers,” he explains. Álvaro Romero, Managing Director of GROW .

Sebastián Jasminoy, CEO of Magnetica holding company of which FLUVIP is a part, highlights: «With GROW we take another step in our vision of being leaders in the influencer marketing industry. “We are committed to empowering content creators by offering them the support they need to excel in a competitive and ever-changing environment.”

This new commitment reaffirms FLUVIP’s commitment to the growth and professionalization of the entertainment industry and influence marketingcreating a development space for those creators who want to go beyond traditional collaborations and look for innovative ways to connect with their audience.