ESIC University launches “The Rookie”, a reality to find future university talent with a 100% scholarship

ESIC University presents The Rookiean innovative format initiative reality that will look for University future With more talent, motivation y projection to be part of your academic community. He winner or winner of the contest will obtain a Complete scholarship To study your first year in ESIC Universityone of the reference centers in training in marketing, business y technology.

A digital reality in social networks, by ac2ality

With an approach fresco, original and aimed at new generations, The Rookie It will develop as a reality show digital which will be welcomed in different social networks. By the hand of the members of Ac2alitythe most followed media for the Gene generationand of a jury, the participants in ‘The Rookie‘They will have to overcome several phases to become’The rookie scholarship’.

Phase 1: casting through Instagram and Tiktok

The first phase will be a castingvia Instagram y Tiktokin which they must record a video explaining why they are the ones who They deserve that scholarship. Los 50 most creative contestants They will go to the second phase, in which the jury will interview those selected with questions focused on their ambition y personality.

PHASE 2: PERSONAL SKILLS EVALUATION

Of them, the 20 selected will go to a third phase in which the jury will focus on evaluating the aptitudes of participants as members of a team in which they must solve a business challenge.

Phase 3: Semifinal with theoretical and practical tests

Los 10 best valued students through the jury they will go to the semifinalin which they will face a Theoretical testwith questions from present and of General cultureand another practicein which they will have to ‘sell‘An idea in five minutes.

Final phase: project defense against a real challenge

Finally, the Four participants with more score In all phases of the contest they will go to the finalin which they will face the challenge of solve a common problem that can affect your projects – Defendos in the previous phase.

A commitment to new educational formats

It is Innovative format responds to the commitment of ESIC University with the educational transformation and the Adaptation to new languages and communication channels of the younger generations. By betting on a reality in Tiktok, Instagram y YouTubethe university not only approaches students in their Natural digital environmentbut also breaks with the traditional models of collection and selection of talent, betting on an experience dynamic, participatory and highly visible. ‘The Rookie‘It is not only a contest, but a Discovery and Projection Platform For young people with potential, creativity y ambition.

Talent, attitude and critical thinking: ESIC’s values

With this initiative, articulated hand in Yellow Brick Road, ESIC University reinforces its positioning as an institution pioneer In training in enterprise, marketing y technologywho understands that talent of the future Not only is it measured by gradesbut also by the attitudethe Adaptation capacity and the Critical thinking. By integrating referents of the Gene generation as Ac2ality and design tests that simulate real challenges of the business worldthe university demonstrates its commitment to a connected education with the Professional reality and with them Young concerns.

More than a scholarship: an experience that transforms

Con The Rookie, ESIC University Not only does it offer a becabut also a Formative and emotional experience that will mark a before and after in the life of its participants.