Cite Plus, the new perplexity subscription that seeks to save the media in the AI ​​era

The artificial intelligence start-up, Perplexitywants to free the publishers from the so -called “primitive economy of the clicks” with their new Subscription Model Comet Plusdesigned to remunerate the media even when users do not visit their web pages.

The rise of AI search engines has put the traditional advertising income of editors at risk, since users receive summary answers without clicking on the links of the original sites. With comet plus, perplexity offers Access to Premium Content of Editors and Trust Journalists Through a subscription of five dollars a monthwhile existing perplexity pro or max users can enjoy service without additional cost.

80% of the subscription income will be allocated to the participating publishers, who can already submit their application. According to Digidaythe initial fund is from 42.5 million dollarsand payments to the editors will be calculated not only by direct traffic, but also when the content is used in the AI ​​responses, even if you do not click on the medium page.

«Comet Plus», the new perplexity subscription model

Perplexity justifies the initiative by pointing out that Editors and journalists are guarantor of high quality contentbut they are currently trapped in a model that prioritizes clickbait and surface visits. Comet Plus It seeks to redefine the remuneration of the editors in the AI ​​era, guaranteeing that their work is economically valued beyond traditional clicks.

However, there are still questions about the viability of this model: Will subscription income to compensate for the fall in traditional online advertising? How will collaboration with the media and access to premium content work in detail?. These are issues that are about to clarify. The industry will closely follow the first steps of Cite Plus to evaluate its real impact on the editorial ecosystem.