Albia transforms its commercial model with a sustainable digital catalog

bedleading company in funeral services in the Spanish national market, is part of the Santalucía Group. Committed to close, respectful and quality attention, Albia integrates responsible innovation in its strategy to respond to new social demands without losing its essence. The digitalization of its catalog is part of this vision, adapting to the current needs of customers and reinforcing their identity as a modern and people -centered company.

The challenge

Albia faced the challenge of modernizing its catalog of funeral products and services to meet the demands of a sector in which immediacy, transparency and sensitivity prevail. Until then, its offer was managed through printed materials or little flexible platforms, with high maintenance costs and decentralized operation that hindered the coherent and punctual update in all headquarters.

The advisors, a key element in supporting families, worked with unintegrated tools, which caused slowness in the processes, duplication of tasks and less efficiency in the service. In addition, Albia lacked her digital channel and solutions that faithfully reflected her personalized offer.

In this context, the digitalization of the catalog was essential to offer a more agile, empathic and aligned experience with its brand identity. At the same time, the project had to offer a scalable, sustainable and competitive solution, consistent with its environmental commitment.

The approach

To meet these needs, Albia associated with Avvale to create a digital solution that reimagined its commercial model from scratch. The result was a platform fully integrated into the SAP environment of Albia, designed so that both advisors and family members could explore services, configure custom options and generate real -time offers through an intuitive interface based on the web.

Based on cooking and empathy, the project included in -depth collaboration sessions to understand the emotional and operational nuances of the experience of funeral services. This approach focused on the human being resulted in a fluid and visually refined interface that simplifies navigation, admits real -time updates and organizes services by categories.

With the full integration of SAP Fiori, the solution guarantees the synchronization of end -to -end data, real -time traceability and the precise control of each interaction with the client. The scalable architecture is designed for continuous improvement, which allows Albia to expand in line functionality with future strategic objectives.

The impact

Since its launch, the platform has raised the commercial process of Albia from extreme to extreme, improving both the operational efficiency of its advisors and the experience of the families they attend. The information is now presented in a transparent, organized and easy to digest format, allowing faster and faster decisions in emotionally delicate moments.

The introduction of mobile devices and tablets has allowed a more flexible and personalized service, adapted to each situation. The advisors now enjoy greater autonomy and adaptability, which translates into a more coherent, professional and uniform level of service in all the group of the group.

Thanks to the update of real -time content, the offer is adjusted at all times to the client’s expectations, which avoids errors and improves the transparency of the process. The elimination of physical catalogs has also meant a substantial reduction in the use of paper, ink and logistics, which reinforces the environmental commitment of Albia.