YouTube is renewed to be a great container of different streaming platforms

Great changes are coming in the APP for TVs of YouTube, where the Google subsidiary intends to shelter the streaming video services of third parties To metamorphose in a kind of “hub” from which the user can have access from a single place to different platforms.

YouTube would currently be working on a redesign of its application for TV with the last objective of Provide user access to streaming video platforms different from your ownaccording to publishes The Information.

The change that YouTube has in the oven for its app for televisions is anchored in Primetime Channelsa functionality that left the shell in 2022 and that allows users to subscribe to services such as Paramount+, Max and Crunchyroll directly from the Google subsidiary.

This function presents many concomitance with prime video channels of Amazonbut on YouTube the Primetime Channels functionality has gone largely unnoticed because it is only visible from the “Movies and TV” tab. The absence of visibility is what would have ultimately put sticks on the wheels to Primetime Channels and the one that would have motivated YouTube to stop incorporating additional streaming platforms.

Redesigning its application for YouTube TVs aspires to integrate friction content of third parties into its own platform. And everything indicates that on the renovated YouTube home page, series and subscription films will be opened next to the videos of the channels to which the user is subscribed.

By renewed design of your app for TV Google’s video platform aims to diversify its sources of income beyond advertising and become a great showcase of third -party services relying on its large user base.

YouTube wants to explore new income paths beyond advertising

According to Kurt Wilms, senior director of Product Management of YouTube, the objective of the next Redesign of the APP for TVs of the Google subsidiary is that there is no distinction between the native YouTube content and the content housed on third -party platforms. “The idea is that when you come to our TV app and look for a program, simply disappear the difference between whether it comes from a primetime channel or a creator,” Wilms emphasizes.

Looking in the mirror of a functionality that Netflix and Prime Video already make available to their users, YouTube will also incorporate automatic previews that will allow the user to see fragments of a certain content before contemplating it entirely or subscribing to the platform whose catalog is part. The famous video platform will also lift the curtain of a new niche function that will allow creators to organize their videos for seasons thus adopting the format usually used on traditional streaming video platforms.

Even when the changes that YouTube has in the oven will first crystallize in the Platform TV app, The novelties could also ultimately at mobile phones and on the web.

Although the integration of third -party services is on paper a good option for YouTube to explore revenues of advertising, Its success could be torpedoed by the platform users themselveswhich could end up feeling imported to being confronted (perhaps excessively intrusively) with promotions to encourage youtube different platform subscriptions.