The creative agency Viduce He has got to work and, since January 2025, it is The new digital ally of marks well -known of the gastronomic sector: Vips and Ginos. What has been working exactly? The agency takes care of The management of their social networks, designing strategies that combine creativity, coherence and high -level production.
Both in Vips and Ginos, Viduce leads several functions: the STRATEGIC PLANNING OF CONTENTSthe publications schedule, the monthly production of audiovisual material and the Adaptation of great campaigns to digital language.
The work relies on a specialized team that has allowed Create authentic and attractive publications For platforms such as Instagram and Tiktok, reinforcing the digital connection of both brands with their followers.
Vips: A strategy to take the restaurant to the screen
In the case of Vips, the agency has developed A high -impact creative strategybetting on a renewed, dynamic and different visual style. The goal is to transfer the physical experience of the restaurant to the digital environment and Transmit the brand’s closeness values.
«We want the audience to feel the brand closer and more fresh in each publication. Our goal is Bring the Vips from the restaurant to social networks through innovative audiovisual contentand the results so far – with notable increases in engagement – confirm that we are going in the right direction, ”they explain Lucas Añibarro y Rosendo GarcíaCo-founders of viduce.
During these months, joint work has resulted in success. Vips has registered a growth in scope and followers, a stronger engagement and an increase in interaction of your account of Tiktok. The strategy seeks, above all, to strengthen the brand image in the digital field.
Ginos: a more modern look
For Ginos, Viduce has opted for an approach that combines Tradition and modernity. In the words of the co-founders of Viduce, Añibarro and García: «Promote the digital presence of Ginos has meant the opportunity to combine creativity and tradition in equal parts ».
The strategy focuses on an audiovisual style that highlights the authenticity of Italian cuisine, with A professional and close communicative tone.
The results have also been positive. In just six months, Ginos social networks have shown sustained growth in scope and engagementstrengthening its digital community and transmitting brand values more clearly and attractively.
Although Vips and Ginos strategies are different, Viduce follows its creative essence: Strengthen the visibility of brands on social networks, build faithful communities and transmit their values directly and authentically.
For the agency, the challenge is to strengthen the digital ecosystem of both chains, demonstrating that today the great influence of social networks is a reality, that is, it is A key channel to generate real connection with consumers.
Creativity in the “behind the cameras” of Vips
As part of your work for Vips, Viduce Not only has the integral strategy of the networks managed, but also produced Great Impact Audiovisual Content. An outstanding example was The ice cream campaign June, for which the agency made three 10 second spots eachcreated for social networks.
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In filming, Viduce even had a special appearance: in the general video of “Making Off” it shows A car with the agency logoa subtle way of strengthening the identity of the company within the project.
As a curiosity, the photography team opted for An analog film that evoked an artisanal and handmade style. The objective was to convey the same sensation that defines Vips, specifically, the artisanal process with which the brand works.
Viduce was in charge of renew the casting, the costumes, the color palette y Assembly style of the image of Vips to transmit A cooler and closest style. The filming took place in the Vips of Heron City, as confirmed by Rosendo García, co-founder of Viduce.
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Making Off Technical Data Sheet
- Rosendo García Executive Production Agency
- Lucas Añibarro Executive Production Agency
- Adrián Valle Dir. Production Agency
- Paula Casas Dir. Art
- Sara de las Heras Copy
- Diego Designer Council
- Rodigosantamaría Director
- Sergio Gallego (Sekio) DOP
- Alessandro Bearèrelli PDU
- Joan Soler (Coratge) DOP
- JAVIER DOCAMPO DOP
- JAVIER OF THE DOP CHURCH
- Adrian de la Fuente Ayt. of camera
- Jaime Ruíz Fixed Photo
- JUAN DE LA QUINTANA FIXJA PHOTO
- Emiium García Food Economist
- Lucía Moreno makeup and hairdressing
- Karen Romache makeup and hairdresser
- MEBIL GONZALEZ MONTER
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