The CE accuses Tiktok of skipping the law due to lack of transparency in its ads

Tiktok is in the peephole of the community authorities and the violation of the laws currently in force in the old continent could eventually cost the social network from China. In accordance with a preliminary verdict issued by the European Commission, The Bytedonce subsidiary would be breaking the EU standards for lack of transparency in their ads. Brussels accuses Tiktok not to provide enough information about the content of advertising that makes its way on its platform, which could be translated in the imposition of a high fine to the social network.

The Europa Commission emphasizes that the Digital Services Law (DSA) forces large platforms like Tiktok to publish an advertisement repositorywhich is crucial for researchers and civil society to identify potentially fraudulent advertising, hybrid threats, coordinated information operations and “fake” campaigns.

However, Tiktok would not comply with the provisions of the DSA and would not publish the advertisements repository to which the law for this platform (at least in the manner required by the norm). The Tiktok advertisement record will also not allow sufficiently thorough searches, which would significantly limit the usefulness of this tool, community authorities emphasize.

Tiktok could face a sanction equivalent to 6% of its global turnover

The social network, whose Matrix Bytedance is based in China, has already been informed of the preliminary conclusions of the investigation undertaken by Brussels and He now risks to face a fine of up to 6% of his global billing.

In the investigation opened by the European Commission against Tiktok, internal documents of the Socia network were analyzedl, the tools of the platform were examined and consultations were also carried out with experts.

Tiktok is not the only 2.0 platform that is currently in the spotlight of the European Commission on account of the alleged breach of the DSA. Brussels also have an investigation against X, whom the European Commission accuses of not properly fighting misinformation in its domains, as the DSA requires. And there are also investigations ongoing against Meta, the Facebook and Instagram matrix, for violating the precepts collected in the DSA.