Advertising
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Industry News
Advia closes a “pre-seed” round valued at 500,000 euros
Adviathe Spanish startup that revolutionizes digital advertising by capitalizing the active navigation of consumers, has closed a pre-seed financing round…
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Industry News
What to study to work in marketing: Practical guide for future professionals
If you are passionate about creativity, business and technology, Study marketing You can open the door to a dynamic working…
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Industry News
Verifactu and the digital challenge for advertising agencies
Since January 2025, the rules of the game have changed for thousands of companies and professionals in Spain. The entry…
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Industry News
The double edge of marketing with influencers: impact and vulnerability
Los influencers They have consolidated as an essential tool within the marketing mix. Its ability to Connect with specific audiences,…
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Industry News
Was the marketing marketing wrong?: The brands re -connect with people
In recent years, many companies focused their advertising on a single mission: get quick results through more sales and more…
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Industry News
Acast promotes the programmatic in podcast with voices of creators: the “Talent-Voiced Ads” format is born
According to the last podcast clicks carried out by Acast80% of listeners would consider consuming a brand promoted by their…
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Industry News
Openai tip a kick to Google with the launch of its own browser
Openai already put in trouble to Google when in November 2022 he lifted the curtain of the tool that would…
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Industry News
Beyond the basics: new strategies for the growth of mobile games in Spain
The acquisition of users is no longer as simple as before; Today, more nuanced strategies are needed to face the…
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Industry News
The new television era: Samsung Ads reveals the keys to television consumption in its “TV Phone Home” report
The way we consume television has changed radically in the last decade. What was previously a simple act – Encourse…
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