Advertising
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Industry News
Purchasing apps face an increase in costs, while alternative channels go unnoticed
Electronic commerce applications are running with a wall. International shopping brands with huge budgets have flooded traditional advertising channels, which…
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Industry News
To silly fools: why the strategy is the Achilles heel of the AI ​​applied to marketing
The marketing branch and advertising has been thrown enthusiastically in the arms of artificial intelligence (AI) And spend, not in…
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Industry News
Eye per eye, tooth tooth: Trump threatens the EU with more tariffs after the fine against Google
The last and multimillionaire fine of the European Commission against Google has sat down to Donald Trump, who has rushed…
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Industry News
From a game to viral phenomenon: the “breakfast World Cup” conquers governments, media and networks
The Spanish streamer Ibai Llanos He has demonstrated again why he is one of the most influential content creators in…
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Industry News
Cite Plus, the new perplexity subscription that seeks to save the media in the AI ​​era
The artificial intelligence start-up, Perplexitywants to free the publishers from the so -called “primitive economy of the clicks” with their…
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Industry News
Advertising that impacts: the keys to succeed in the digital era
We live in an era where we can measure almost everything: Clicks, views, impressions, conversions. But paradoxically, every time It…
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Industry News
From the AI ​​content: the trends that are revolutionizing marketing
He Marketing world It constantly evolves and more and more tools arise to facilitate tasks and revolutionize the day -to…
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Industry News
Goal faces demands for manipulating its advertising metrics to compete with Apple and Google
MetaFacebook matrix, WhatsApp and Instagram, will be scrutiny in a United Kingdom Court because a complainant alleges that The company…
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Industry News
Federer: The star of tennis that forged a fortune from the hands of the brands
Roger Federer It is a legend in the tennis. Despite its complete palmarĂ©s, truffled with first position on the podium…
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