Advertising
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Social Media
AI Social Media Optimization: Revolutionizing Management, Analysis, and Security
AI social media optimization has become a game-changer in the digital marketing landscape. As businesses strive to maintain a competitive…
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Industry News
How should brands join the solidarity for DANA?: “We must join this cause”
The devastating passage of DANA through the Valencian Community has shaken Spanish society. A week after the severe floods that…
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Industry News
Heartbreaker 2.0: this is the “lovebrands” born in the heat of social networks
What are the brands that have the label “lovebrands” like? This is the (often inextricable) question that plagues marketing managers…
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Industry News
8 out of 10 users buy based on influencer recommendations
The influencer marketing agency Keeper Experiencepart of Apple Tree, organized an event that brought together leading professionals in the beauty…
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Industry News
Meta boasts stellar results, but its advertising business slows slightly
The “boom” led by AI is going well for Meta, whose latest quarterly results produced copious green shoots. In the…
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Industry News
7 reasons to use mobile OEMs as a growth strategy in 2025
As consumer behavior evolves, marketers face a fundamental question: How can they effectively engage a mobile-savvy audience? The answer lies…
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Industry News
Why the ultimate influencer could be you (escorted by an army of AI clones)
A new breed of influencers could be quietly brewing on social media. And these new breed of prescribers will be…
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Industry News
Google spreads its wings strongly and caresses the sky supported by advertising and the cloud
The “baraka” remained firmly placed on the side of Alphabet, the parent company of Google and YouTube, during the third…
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Industry News
This viral video sparks controversy among influencers: does Inditex pay them?
Fashion influencers are true trendsetters, whether on Instagram or TikTok, the videos where these content creators show the brands’ latest…
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