Spotify celebrates LGTBIQA+ talent and music with the Glow party in Spain
Spotifythe world’s largest streaming audio company, celebrated its Eslava theater in Madrid its Fiesta GLOWthe program of the platform that amplifies the voices of the Community LGTBIQA+ community+ and that celebrates its great contribution to music and culture. This year Glow fulfills his second anniversary and has commemorated him gathering in the emblematic Madrid theater to artists and fans to celebrate and demonstrate Your support for the community through music.
During the celebration, attendees were able to enjoy special performances by artists who have been part of the program: Yellow Jimena y Russianappointed June Glow artist internationally, becoming the global ambassador of the program this month. Samantha Hudsonfor his part, he worked as a ceremonies.
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«Initiatives such as this are fundamental to give visibility to a group that has been silenced for so long. Be part of Glow It allows me to raise my voice not only as an artist, but also as a proud person to belong to the community. I deeply believe that Music can be a tool for empowerment and social change And I hope this speaker inspires more people to express themselves freely, ”says Ruslana.
In addition, more than a hundred artists joined the party to show their support to the LGTBIQA+community, such as PTAZETA, Paula Koops, María Peláe, Vicco, Marlena, Zahara, Agoney, Chiara Oliver, Nebulassa, Shego o Miss Cafein.
Amplifying the talent of the LGTBIQA+ community
Since its launch in January 2023, the Glow program has already had 100 artists from the LGTBIQA+ community At the global level as ambassadors, providing them with visibility opportunities through marketing actions, editorial presence and collaborations, both in their countries of origin and internationally.
In just its first two years, the impact of the global program has been remarkable: Glow’s playlists have accumulated more than 370 million views And they have generated More than 86 million musical discoveriesthat is, listeners who listened to an artist for the first time.
In Spain, the glow It is also reflected in the platform data. More than 280 national artists They have been included in local and global playlists of the program. In addition, only in the first month after joining Glow, they reach an average of 480,000 editorial reproductions.
And in 2024, local program artists exceeded almost 2.7 million views only through playlists on Spotify of the initiative, generating almost 730,000 musical discoveries, that is, first listening by new listeners.
«We believe deeply in The power of music to tear down barriers and generate real changes. Glow represents our continuous commitment to an authentic and significant representation of the LGTBIQA+ voices in the music industry, and is part of, together with Equal and radarof the family of global Spotify programs dedicated to boosting the diverse talent every day of the year. It is very inspiring to see the impact that the Glow initiative is having in Spain inside and outside the platformwhere more and more fans discover and connect with a community of artists rich in talent and diversity, ”he says Melanie evenHead of Music for the south and east of Europe on Spotify.
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