
Media Leaders presents its influence proposal in an immersive experience with experts in the sector
Media Leadersthe new influence agency that is committed to journalists and media collaborators as prescribers of rigor for brands, officially presented its proposal yesterday morning at an exclusive event held in the innovative space Icon. Through an immersive experience, attendees could know in detail the fundamental values of the agency: trust, professionalism and authenticity. This approach emphasizes experts of specific niches such as the main generators of quality and relevance content for brands.
The event brought together outstanding marketing and communication leaders, including Ricardo Zafra Pérez (Head of Marketing Acceleration de Pernod Ricard), Daniela Mcarena (Co founder de AC2ALITY), José Félix Arranz (Influencer Marketing Business Lead en The Story Lab) y Andrea Vicentti Santos (Director of Media Leaders). During a moderate round table per Iñigo Vallejo Achón (PR & Branded Content Milanuncios), the challenges and opportunities of influence marketing were addressed, highlighting the importance of trust and credibility to achieve successful campaigns.
On this day, the participants had the opportunity to explore how Media Leaders It provides a transversal solution to generate greater confidence between audiences and brands, on the one hand with more than 700 journalists, collaborators and disseminators of specialized media, specialized in concrete niches and legitimized by their own medium and also, on the other hand, with the possibility To amplify that content, in key conversation territories and insurance for brands, thanks to the social content Network of Adsocy, its promoter.
Today’s influence marketing: a matter of trust and credibility
During the round table, Ricardo Zafra He stressed that “the kings of engagement are microinfluencers,” highlighting the importance of profiles close to their audience to generate genuine interactions. Daniela Mcarena explained the success of AC2ALITY Being an influencer medium, underlining how this model combines the best of both worlds: the impact of the influence and authority of the media, which guarantees authentic and relevant content.
Transparency in influence advertising
José Félix Arranz He stressed that «credibility is an intangible and an art. You don’t have to sell. We want people to know that it is advertising, but that they still like it ». For Andrea Vicentti Santosthe key is “to create content that contributes, without mattersing whether it is advertising or not.” In this sense, Media Leaders Bet to work with journalists and experts who understand the importance of generating value content, backed by their knowledge in a certain area.
A project with vocation of change in industry
Antonio GalloCEO of Adsocydriving company of Media LeadersHe stressed that “our goal is to contribute to strengthening confidence in influence marketing and betting on credibility as the basis of the most successful campaigns.” The agency also offers innovative tools, such as its exclusive AI, which amplifies the content generated by journalists and collaborators on social platforms through Adsocy – Social Content Networkachieving a real scope and measurable results.
A strategic ally for brands and advertisers
«Media Leaders is born with the purpose of bringing quality content to people, looking for impacts that are qualified and increasing attention and engagement. We want to support influence marketing, which we respect enormously, in its challenge of achieving greater legitimacy, support and credibility. To do this, it is essential to approach people who know what they are talking about, who have relevance and who have built very worked communities as our journalists, ”he concluded Andrea Vicentti, director of Media Leaders.
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