How to join technology and creativity to revolutionize marketing automation

In a scenario in which brands fight to be relevant, agile and personalized, marketing automation has gone from being an option to a strategic need. However, it is not enough to display technology. The truly transformative is knowing how to apply it with intelligence, aligning it with the real business challenges.

Much more than tools: solutions that solve real problems

Most organizations share similar obstacles: scattered data, disconnection between departments, little agile processes and messages that do not connect. Automatizing by automating is not enough. What matters is to transform that technology into a lever to improve both internal efficiency and customer experience.

You global He points out that true innovation is born from collaboration between different but complementary profiles. That is why its hybrid structure – with its CRM area Leadclic as technological motor and We Are Marketing As a strategic and creative agency arm – it allows to integrate all the necessary levels so that the Marketing Automation Be really effective.

The data as an active, not as an obstacle

One of the main brakes for real customization remains the chaos of the data. Brands have no problem generating information, but in taking advantage of it. This is where the technology that Leadclic implements – specialist in Salesforce and complex CRM architectures – makes a difference, helping to structure, connect and activate that data.

But technology alone is not enough. A clear business strategy is needed that converts that data into decisions. And there enters We are marketing, applying creative intelligence, omnichannel vision and an approach to the customer experience that ensures that each interaction makes sense, purpose and performance.

Anna’s success case

A clear example of the power of this integration is the project developed by WAM Global for Ar Hotels. Through Annaan autonomous agent who combines artificial intelligence and predictive models, a completely personalized experience was designed at each stage of the client’s trip. The result: an increase of 35% in conversion and a new way of understanding the relationship between brand and consumer.

This case is no exception, but a sample of the type of solutions that WAM Global promotes: robust technology activated with strategic and creative purpose.

Beyond the tool: CRM as a strategic advantage

WAM Global team acts as a Bridge between technology, creativity and business, joining departments, eliminating silos and ensuring a shared vision. This allows the client to advance with coherence, measuring the impact from the first contact to the final conversion.

This vision of technology and creativity will be the central theme of the hybrid event organized by the next brand June 25. In this appointment, which has already opened the registration periodthe first keys to Salesforce’s latest novelty will be offered, Marketing Growth Edition. Likewise, the main concerns of CMOS and Cios will be addressed and shocking success cases will be shared. In addition, it will feature speakers such as Eva SantosCreative director and brand consultant, Isaac VidalChief Marketing Officer de AR Hotels, y Paula LópezMarketing Directorate and Business Development of Bellver Blue Tech Zone.

“It is not just about activating tools, but about understanding the business, speaking the client’s language and designing together a strategy that works at all levels,” he says Luis Méndez, from Wam Global.