Google’s advertising business does not loosen the rhythm (despite the irruption of AI in searches)

During the last months Google has decided to give more prominence to AI in its famous search engine relying on the so -called “AI Overviews.” However, The frank entry on Google scene of the summaries generated with AIwhich would be translating into an abrupt fall in the clicks, Not being noticed (at least for now) in the advertising business of Alphabet’s subsidiarythat continues wind in full candle.

Google’s advertising business continues to agglutinate most of Alphabet’s turnover today and does not seem to have resent after the irruption in its search engine of the “AI Overviews”which respond directly to the user’s consultations without the need to click on a link (which is soon to boat an important impairment for advertisers who place their advertising in the celebrated search engine).

During the second quarter of the year, Google’s advertising revenues hit 10.4% up to 71,340 million euros. During the presentation of the latest quarterly results of the Sundar Pichai company, CEO of Google, it wanted to emphasize that AI is having a balsamic impact on all business areas of the American technological multinational.

However, nobody escapes what chatgpt tools are increasingly assuming consultations that once were channeled only and exclusively by search engines and this trend could end up making a pupa to Google.

LASTAR PICHAI insists that AI is having a positive impact on all Google business areas

Pichai emphasizes, at the fact, that The integration of AI in the Google search engine is ultimately translated into more consultations by the user. According to the Internet giant CEO, the number of consultations on Google has shot 10% thanks to the AI. In addition, consultations made by the user in the famous search engine based on images are particularly popular among younger users, who also use the “Circle To Search” function, which allows you to mark objects with a circle on the mobile device screen to search below those objects in the network of networks.

The advertising income emanating from YouTube, Google’s video platform, also hit the stretch in the period between April and June 2025. And during that period they starred in an increase of 13% to 9.8 billion dollars.

Even when advertising continues to fill the Google coffers to the flag, Its matrix is also assuming more costs due to the investment enshrined in the data centers with the focus on AIwhich only during this year will move in a fork of between 75,000 and 85,000 million dollars.

Alphabet billing between April and June of this year climbed 14% to 96,430 million dollars and exceeded the initial expectations of analysts. Also good to Alphabet in the chapter referring to the benefits, which managed to increase by 19.4% to 28.2 billion dollars.