Discover the best hours to publish on Instagram in 2025 to increase your reach

Algorithms, trends and strategies that we must not lose sight of them are part of the day to day of social networks. But, Did you know that the moment you publish on Instagram could be the key to double your reach? Understanding when impacting the audience is almost as important as the message itself. Instagram is one of the most important social networks of today.

The visual and interactive nature of this app makes Instagram An ideal marketing platform For brands to present their offers before as many people as possible, and know which are the best moments to publish on Instagram can be the key to success.

In Spain each user uses 6 different platformsbeing the most popular 5: YouTube, Instagram, Facebook, Tiktok and X (Twitter), and with more than 23.95 million users in our country it is essential to understand the best hours to publish content in this social network.

What are the best hours to publish on Instagram?

Instagram is an ideal platform for the discovery of trends, and for brands to make their products or services known visually. Either through photos or videos, the important thing is Have high quality content.

The Instagram algorithm prioritizes today, So publishing when your followers are online is fundamental. Therefore, a more recent publication will be more likely to appear in the Newsfeed than an older post.

According Hootsuitethrough the analysis of more than 1 million publications of companies of all sizes, these are The best hours to publish on Instagram in 2025, and achieve maximum interaction.

The best hours to publish on Instagram (Universal)

• From 3:00 p.m. to 9:00 p.m. on Mondays
• From 5:00 to 8:00 am and from 3:00 p.m. to 7:00 p.m.
• From 5:00 p.m. to 7:00 p.m. on Thursdays

Analyzing the data by time areas, the best hours to publish on Instagram the European central time It is from 7:00 p.m. to 8:00 p.m. on Mondays, and from 4:00 p.m. to 6:00 p.m. on Thursdays.

Taking into account a publication calendar of more than one post per week, these are the best moments to impact the social network:

• Monday: from 3:00 p.m. to 9:00 p.m.
• Tuesday: from 5:00 a.m. to 8:00 p.m. and from 3:00 p.m. to 7:00 p.m.
• Wednesday: at 5:00 pm
• Thursday: from 4:00 p.m. to 5:00 p.m.
• Friday: at 4:00 pm
• Saturday: at 11:00 and 5:00 pm
• Sunday: from 12:00 to 3:00 p.m.

Universally, these are the best hours to publish in the social network of Meta, but it is important to emphasize that The best moments to publish on Instagram are different for each sector.

The best hours to publish by sectors

While there are certain hours considered optimal to publish on Instagram, it is essential to keep in mind that these may vary depending on the type of content as well as the public to which the messages are directed. That is why Hootsuite stands out the interaction peaks by sector

Gastronomy, Hospitality and Tourism

For example, in the case of content related to The restoration, hospitality and tourism industrythe best hours to publish are:

• From 11:00 a.m. to 3:00 p.m. Wednesday.

Consumer goods and retail sale

In the case of the contents related to the sector of the Consumer goods and retail salethe best hours to publish on Instagram are:

• From 7:00 a.m. to 11:00 a.m.
• From 5:00 p.m. to 7:00 p.m. on Tuesdays
• At 9:00 on Thursdays
• From 6:00 to 10:00 and from 5:00 p.m. to 9:00 p.m.

Financial services

In the case of Financial Services and Institutionsthe best moments to publish are:

• From 11:00 a.m. to 2:00 p.m.
• From 11:00 a.m. to 4:00 p.m. on Fridays

Marketing agencies

While in the case of contents related to marketing agencies, the best moments to impact the audience through publications are:

• From 9:00 a.m. to 11:00 a.m.
• From 8:00 a.m. to 10:00 a.m.

Means and entertainment

On the other hand, the best moments to publish on Instagram in the media industry and entertainment are:

• At 1:00 pm on Sundays
• From 7:00 to 8:00 on Tuesday
• At 5:00 on Wednesday
• From 2:00 p.m. to 4:00 p.m. on Fridays

Although these hours are a general guide, it is essential to understand the particular performance of your audience. In this sense, using tools such as Instagram Insights allows you to adjust the social network publication strategy to obtain the best results.

How does Instagram and its algorithm work?

According to the company, there is no single algorithm on Instagram. Adam Mosseri, general director of Instagram, explained in his blog That this idea is a wrong concept. «Instagram does not have an algorithm that supervises what people do. We use one variety of algorithmsclassifiers and processes, each with their own purpose. We want to make the most of your time and believe that using technology to customize your experience is the best way to do it, ”he said on that occasion.

The Instagram algorithm is not only based on the direct interaction of users, but also takes into account Secondary classification criteria which can influence content visibility. These factors determine what publications appear in the feed of each user and how companies can position themselves in front of their audience.

• Frequency of use: If a user opens Instagram, the platform prioritizes showing the most relevant content, usually of friends and family, leaving aside the publications of brands and creators.
• Number of accounts in a row: The more accounts a user follows, the greater the competition to appear in their feed, which can reduce the exposure of certain profiles.
• Session time: Users who spend little time in the application tend to see only the publications with which they interact the most, which makes it more difficult than new content of companies or influencers achieve visibility.

These criteria directly affect the content strategy of the brands, forcing them to generate attractive and relevant publications to stay in the view of their followers.