Chatgpt wins in diligence (and allows you to buy without abandoning the interface)

Openai has decided to make their way with even more strength in the e-commerce universe and with this goal in mind has endowed with new “super powers” for Be able to undertake purchases without abandoning your user interface at any time.

The company led by Sam Altman yesterday lifted the curtain of a new functionality baptized with the name of «Instant Checkout» that will allow all chatgpt users in the United States to buy products directly in ETSY and do it without leaving the chat. Soon More than one million retailers assigned to Shopify (Glossier, SKIMS y Spanx) They will also benefit from the “Instant Checkout” function.

For now “Instant Checkout” admits only the purchase processing of a single productbut Openai foresees the introduction of transactions in which several articles are involved and also aspires to make this functionality available to other retailers and markets.

Openai has also announced a technology of New Horn, Agentic Commerce Protocolwhich is the one that ultimately makes the function «Instant Checkout». Developed in collaboration with the Stripe online payment processing company, this protocol intends to be erected in the standard protocol to make possible the purchases propelled by AI and make it easier for developers in the time of promoting the linking of online stores to Chatgpt.

«Instant Checkout» brings Openai to his goal of lifting the foundations of a fully functional AI agent. In the new era of the agricultural AI, the so -called AI agents can autonomously perform tasks such as reporting, the travel reserve and also of course the purchase of products.

From the hand of “Instant Checkout” OpenAi gains strength in the universe of electronic commerce

As long as many Chatgpt users are thrown into the arms of this tool in search of purchase recommendations (a few months ago the famous chatbot has already incorporated the chatgpt shopping function), The introduction of “Instant Checkout” has all the meaning of the world for Openai (and allows you to compete, for example, directly with Google Shopping).

From now on if the user seeks, for example, “shoes for less than 100 euros” in Chatgpt, The “Buy” legend will appear in those products from retailers compatible with the “Instant Checkout” function. Once the user clicks on the “Buy” button, you can confirm the order, shipping and details of the payment directly in the chat. In addition, those users with payment subscriptions to chatgpt may pay the amount of the order with the same card linked to the OpenAi chatbot (or selecting another payment method).

The user chosen retailer is responsible for managing the order and sending the product and Chatgpt acts merely as an intermediary facilitating the personal information of the buyer.

This service is completely free, but The retailers associated with the “Instant Checkout” function of Chatgpt must pay, however, an additional rate for each purchase completed.

Openai insists, on the other hand, that Products associated with the “Instant Checkout” function will not be granted to boat soon preference in search results. However, when classifying vendors of the same product, Chatgpt will take into consideration whether the “Instant Checkout” functionality is or not enabled to optimize the user experience.