Bizum redefines its digital presence: less networks, more real connection
Bizumthe solution of instant payments leader in Spain, announces a significant change in its digital communication strategy. As of this month, the company will reduce its activity in social networks such as Facebook, Instagram y X (before twitter)and will definitely close his profiles in Bluesky and Threads. This decision has been communicated through a video entitled «WE’RE CLOPEN»a piece that invites reflection on the conscious use of technology and the value of disconnection time.
With a close and direct tone, the video begins with an unexpected phrase: «In Bizumwe are going to ask you for one thing. Yes, yes, as you hear it. Now we are the ones who ask. But quiet, that it is not a bizum«. From there, the brand launches a clear message: it wants to step back in the massive creation of digital content to encourage more healthy and balanced use of networks.
A conscious pause
In an environment where attention is one of the most disputed resources, Bizum Bet on silence as a form of care. The video continues with a series of simple but powerful suggestions: “We want you to have a coffee, give yourself a walk, breathe deep, look at the sky, take the dog, eat with whom you want or see a movie without grabbing your mobile every 2 minutes.”
This approach does not imply a total disappearance. Bizum It will continue to be present when needed, maintaining its customer service and institutional communication channels. As well as your profiles of LinkedIn y Tiktokwhere they will continue their usual activity due to the importance they give to focus on their services. However, the brand wants to make it clear that it will not participate in the race for constant visibility or in the incessant production of content.
We’re clopen: close to open
The video title, “We’re Clopen,” plays with the paradox of closing, but staying open. When closing certain social profiles, Bizum It opens a new space for digital well -being, both for people who follow them, and for their own teams and collaborators. It is an invitation to enjoy the present without interruptions, Bizum It will remain there when you decide to connect.
«We want to give you space, pamper you a little. We do not want to continue contributing to the massive creation of network content. The important thing you have to know is that we will be there when you need it. BUT. Meanwhile, enjoy ». With these words, the video concludes its message, leaving a sense of calm and authenticity.
A decision aligned with the values of the brand
From birth, Bizum He has opted for simplicity, immediacy, trust and sustainability. This new stage reinforces these values, also transferring them to the field of communication. Instead of competing for attention, the brand prefers to offer value when it really matters. This movement, created by the digital agency Megamediato which they have entrusted the management of their social networks, it also responds to a growing social sensitivity towards the responsible use of technology. More and more people seek to reduce their exposure to social networks and find a balance between digital and real. Bizum He wants to be part of that conversation, not from the noise, but from the example.
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