Google Ads transforms advertising with AI to generate custom images

Google Ads has launched a series of innovative creative functions based on artificial intelligence to help advertisers generate images and improve the effectiveness of their advertising campaigns. These new tools will allow create visually more attractive assets and adapted to the needs of the target audiencethus optimizing business results.

New functionalities promoted by AI

Among some of the outstanding novelties that Google Ads introduces, there is the generation of images with AI, personalized recommendations and asset tests in maximum performance campaigns.

More attractive and personalized images

From the launch of the generation of assets in campaigns of Maximum performanceGoogle has continued to perfect its technology. Thanks to Image 3, Advertisers can now generate images from text descriptions (PROMPTS), which facilitates the creation of important visual content.

This functionality will apply to various types of campaigns, including Maximum performance, demand generation, applications and display. In addition, all images generated with AI will be tagged with SynthIDensuring transparency and compliance with Google quality standards. To avoid improper use, technology restricts the creation of brand products, public characters, minors and other sensitive or explicit content.

«Now, we can easily generate images adapted to specific audiences from within the process of creation of the campaign. The possibility of radically shortening the production cycles of creatives has ceased to be a futuristic fantasy. It’s here. Today”, comenta Matthias Wenninger, Group Head Performance Marketing Manager, Mediaplus Performance Germany.

More control and customization for advertisers

Advertisers may experiment with prompts Specific to obtain personalized images. For example, a kitchen school can request an image with “a person cooking” or be more accurate with “a medium -sized man telling carrots.” If the images generated do not meet their expectations, users can generate variants or provide comments to improve AI.

Assets mix optimization

Besides, Google Ads is introducing recommendations for Adapt assets to specific audiences. These suggestions, based on audience data, allow you to create images with elements that generate greater connection with users, such as natural or ocean landscapes. Soon, advertisers will also receive suggestions of images generated by AI, facilitating the exploration of new ideas without creating assets from scratch.

Beta tests for campaigns without creative assets

Google has also developed a beta version for retailers who use Campaigns with product feeds, but without additional creative assets. This tool will compare the impact of adding text, image and video assets, including those generated with AI, compared to the current configuration without assets.

A step forward in digital advertising

With these improvements, Google Ads seeks to transform digital advertising, providing advanced tools to create more captivating and effective campaigns. Advertisers now have greater control over their creative assets, which will allow them to generate better results and connect more effectively with their audience.