What is a SEO auditing and why does your site need it?

A SEO audit is the starting point to improve the visibility of a search engine website. It consists of a deep analysis of the current state of your website from the point of view of organic positioning. Your goal is Detect errors, identify opportunities for improvement and offer a specific action plan to increase organic traffic and improve user experience.

Whether you are launching a new site, noticing a drop in traffic, or you simply want to ensure that your digital strategy is still effective, a SEO audit is a key tool.

What part of the SEO is working in an audit?

A SEO auditory addresses several areas of web positioning, is not limited to a single aspect. It is a comprehensive review that touches the technical SEO, the SEO ON-Page and, in some cases, also the SEO OFF-Page.

• Technical SEO: Check the performance of the site from the point of view of indexability, load speed, web architecture, use of labels and tracking errors. This part is crucial because if Google cannot access your content, no matter how good it is.
• SEO on-page: Evaluate how the contents, titles, descriptions, use of keywords, internal linked and structure of headings are optimized. Here the relevance and clarity of the content for the user and the search engines is analyzed.
• SEO off-page: Although less frequent in initial audits, some reports include a superficial review of the link profile (backlinks), domain authority and external mentions, especially if the site has suffered penalties or loss of visibility.

What are the main aspects to be analyzed in an audit?

The relevance that your site is correctly optimized at the technical level

The technical SEO is the foundation. If your website has structural problems, indexing or slow load, all content in content or strategy will be limited.

A technical audit reviews aspects such as:

• Load speed: A slow site harms the user experience and positioning.
• Indexing: Are all your pages correctly indexed by Google? Is there content blocked without reason?
• 404 errors and redirections: Broken links and poorly implemented redirections affect navigation and site authority.
• URL structure: They must be clean, descriptive and friendly for search engines.
• Use of canonical labels, hreflang, sitemaps and robots.txt: All these elements help Google better understand your site and its purpose.

A common mistake is to think that while the content is good, Google will find it and position it. But if the site is not well structured technically, that content will not be shown correctly or will be competitive against other better optimized pages.

Spanish -speaking companies that carry out technical audits

There are many agencies in Spain and Latam that offer SEO audits, but not all have the same technical specialization or strategic approach.

Dasheo

Dasheo She is a technical SEO consultant, very focused on web performance and information architecture. Their approach is methodical: they work with advanced tools such as Screaming Frog, Sitbulb or Bigquery to detect tracking failures, linked structure, and improvement opportunities on large websites.

What differentiates Dasheo is his personalized approach: they do not deliver generic reports, but detailed audits with clear priorities, estimated impact and actionable solutions. Ideal for companies that seek technical precision and a realistic roadmap.

The Cocktail

The Cocktail is a larger agency, with an integral approach to digital strategy. While it is not exclusively a SEO agency, your technical team has experience working with large brands and complex projects.

In their SEO audits, they combine technical analysis with usability, accessibility and user experience. This allows a more complete vision of web performance, especially in places where SEO must be aligned with other areas such as UX or analytical.

Es A powerful option for medium or large companies that need your SEO to be integrated into a broader digital strategy.

Compliment

Praise is one Agency focused on ecommerce and digital marketing results oriented. Their specialization in online sales projects has led them to develop own methodologies of SEO analysis, focused on conversion, categories and performance in marketplaces.

Its technical audits usually include a deep analysis of the architecture of products, categories and filters, something critical for websites with hundreds or thousands of references. They also include specific recommendations for platforms such as Magento, Prestashop or Shopify, which makes them a good option if you sell online.

Flat 101

Flat 101 es Recognized for your cro approach (Conversion optimization), but your technical SEO team also stands out for its ability to understand the relationship between positioning and user experience.

Its technical audits are exhaustive and are usually accompanied by a part of testing and user behavior analysis. They do not remain alone in the “what fails”, but also in “how that impacts that in conversion and how to prioritize it.”

This makes your reports very useful for multidisciplinary equipment looking for a SEO aligned with business objectives and real performance data.

A SEO audit is essential if you want your site to have solid organic performance. It is not just about having content or links: it is about having a technical basis that allows Google to understand, index and position your website effectively. Having experts who analyze your site from a technical point of view can make the difference between growing or stagnating.