Tiktok warns US brands that they do not violate the law when publishing advertisements

After the “blackout” of TikTok in the United States Through an entire night, advertisers have felt on the tightrope. In the following days, the brands have been retaking – with lead feet – their usual activity by knowing the “extension” that he has granted Donald Trump. But Tiktok wanted to clear any questions by ensuring companies that do not violate the law when publishing advertisements on the platform.

The newcomer to the White House (And cause of the chaos that now prevails on the social network), he assaulted a second blow of effect by temporarily pausing his stab to Tiktok to give a 75 -day margin to find a buyer. In case of not getting it, she would be obliged to close by an executive order of the president. «I would like The United States had a 50% participation In a joint business, ”the leader proposed. With this measure, the Republican seeks that the application split from its Chinese matrix ByteDance.

Among the candidates that resonate the most for the purchase of the American market of Tiktok are names such as the South African billionaire and owner of X and Tesla, Elon Musk; The well -known Youtuber Mrbeast or the Founder and CEO of Meta Mark Zuckerberg, among others.

Are ads in Tiktok now prohibited in the United States?

In this sea ​​of ​​uncertainty On the future of the application in the US, the advertisers They are afraid of incurring a crime of breach of the Law of «Disversion or prohibition»Issued by the Supreme Court. In case of infringing it, sanctions of up to $ 5,000 per user could be applied. However, Tiktok wanted to clarify that Brands do not affect this regulationaccording to an email received by a media department director of a well -known brand consulted and cited by the Adweek media.

According to this information, the impediments only concern those who «they distribute, maintain or update Tiktok through a market»As application stores or as service providers such as Oracle. In fact, for now the platform is still not available at the App Store and Google Play in that country. “The advertisers and content creators They do not fit any of these definitions, ”specifies that same message. However, the social network at the moment has not ruled publicly.

At the moment, Apps stores still can offer Tiktok to their customers in the United States. As to Oraclethe company responsible for storing the data of the 170 million US users On the platform, it seems to be working to resume its operation as soon as possible.

The nearby horizon of Tiktok in the United States

As for the near future, at least Until April 5, 2025 Advertisers may continue to execute their campaigns, which is the deadline dictated by Donald Trump for the purchase (or death) of Tiktok. In the first of those cases, new questions would be opened regarding the structure of that possible new direction, to the operation of the application and its algorithm.

In this climate of bewildermentthere will still be to wait to see how the course of events continues. As the saying says, a scrambled river, fishermen’s gain. Or what is the same: other social networks that do competence a tiktok, como Goal and xThey take the opportunity to show their charms in the midst of this confusion situation to attract investors and advertisers.