Tiktok Shop’s vertigo figures, the most unfortunate consumer mecca

Tiktok does not make up having put up the universe of social networks with their celebrated short videos (cloned afterwards throughout a platform plethora) and It also wants to revolutionize electronic commerce, in which the subsidiary vested primarily in mid -2021 by Tiktok Shop.

Since Tiktok Shop left the shell in 2021 in a handful of Asian countries and subsequently expanded to the United Kingdom, China’s e -native computer arm has not stopped hitting the stretch. In September 2023 Tiktok Shop landed in the United States, which has become desserted in one of the most lucrative markets of the online store of the subsidiary of Bytedance (although the future of the famous social network is in the air from several months beyond the seas).

In December 2024 Tiktok Shop also made its long starting in Spain And more recently it has expanded to France, Germany and Italy.

Tiktok Shop gives retailers the possibility of selling their products in an unbeatable environment in which users can throw hours and hours doing “scroll” (and also buying). Electronic commerce takes on Tiktok Shop the form of “shoppable” videos where the specifications of a particular product are explained in question and the article in question can be bought at click, from lists of “in-feed” products and “Live Shopping” sessions.

Even though the eventual prohibition of Tiktok in the United States (where President Donald Trump granted last Friday a second period of 75 days to the social network) could constitute a real jug of cold water for Tiktok Shop, the truth is that This platform has the necessary wickers to become an authentic colossus of electronic commerce capable of looking at you to Amazon and company. And thus it is evident in the figures of vertigo that Influencer Marketing Hub has recently collected in a report:

1. The United States is the first market by Tiktok Shop sales volume

In 2024 Tiktok Shop starred absolutely explosive growth in the United States and generated only a gross merchandise value (GMV) of 9,000 million dollar in the North American countryS, 650% more than during the preceding year. On a global scale, Tiktok’s e-commerce division put a total GMV of 33,200 million dollars on the table, more than double than in 2023.

To the success of Tiktok Shop on the other side of the puddle during the past year, the influencers contributed decisively, which with their videos and sessions of “Live Shopping” generated the whopping of 5.4 billion dollars.

2. More than 95% of the volume of sales engulmed by Tiktok Shop on a global scale comes from Southeast Asia

According to the data shuffled by AFETHIP, which has analyzed sales led by Tiktok Shop since its launch in mid -2021, More than 95% of the articles since then marketed on this platform were acquired by users of the social network in Southeast Asian countries: Thailand, Philippines, Malaysia, Vietnam, Indonesia and Singapore.

Although from the point of view of the global value emanating from sales the United States has ended up surpassing Southeast Asian countries, By volume of transactions Tiktok Shop continues to find its main basket of buyers in countries such as Thailand, Philippines, Malaysia, Vietnam and Indonesia.

25.84% of the purchases made in Tiktok Shop comes from Thailand, 25.22% of the Philippines, 15.67% of Malaysia, 14.93% of Vietnam, 13.75% of Indonesia, 2.27% in the United States, 2.14% of the United Kingdom, and 0.17% of Singapore.

3. The categories of women’s clothing and underwear and beauty and personal care are dominant in Tiktok Shop

Tiktok Shop sought a whole store of stores from all areas of activity. However, There are two categories that definitely break down between the crowd: clothing and female underwear (14,930 stores) and beauty and personal care (14,790 stores).

They also have a lot of preeminence in Tiktok household items (13,580 stores), clothing and underwear for men (13,430 stores), fashion accessories (13,250 stores), Muslim fashion (12,950 stores), food and drinks (12,620 stores), telephones and consumption electronics (12,500 stores), footwear (12,230 stores), and sport and outdoor activities (11,890 stores).

If we group its different market niches, The fashion bouquet brings together 25% of all stores present in Tiktok Shop.

4. Beauty and personal care articles are reporting more gross income to Tiktok Shop

According to Aftership, The categories that from the point of the gross value of merchandise (GMV) translate into more substantial transactions for Tiktok Shop are beauty and personal care (2,490 million dollars), clothes and female underwear (1,390 million)male clothes and underwear (893.5 million), food and drinks (759.8 million) and health (600 million).

5. More than 80% of sales channeled by Tiktok Shop are anchored in customers who repeat this platform

In February 2024, 81.3% of sales originated in Tiktok Shop were led by customers who had already previously bought on this platformaccording to an Earnest Analytics report. It is a considerably higher figure than the November 2023 data, when the recurrent customer ratio was only 64%.

6. In the United States who spend the most on Tiktok Shop earn between 55,000 and $ 90,000 a year

Users who in the United States entertain Tiktok Shop with a higher sales volume earn between $ 55,000 and $ 99,000 a year (The average income volume in the North American country). This data collides that Tiktok Shop users in the United States are slightly more wealthy than the average Tiktok user, than being mostly attached to generation Z does not usually have so many income at your disposal.

7. Young people between 18 and 24 are the ones who buy with more fruition in Tiktok Shop

In general terms, young people between 18 and 24 are 3.2 times more ready to use Tiktok Shop than the average buyer. And consumers between 25 and 34 are equally more early to throw themselves in the arms of Tiktok Shop than the average buyer.

8. 97% of Tiktok Shop users also buys at Amazon

Even when 97% of those who buy at Tiktok also carry out transactions in Amazononly 12% of the E-Commerce giant customers use Tiktok Shop.

9. 39.1 % of Tiktok Shop users actively seek products on the social network

To the fact that almost 4 out of 10 Tiktok Shop users actively search for products in the Bytedance social network contributes the predominance on this platform of generation Z, which constitutes 45% of the Tiktok users base. More than half of young people assigned to generation Z buy or discover products on Tiktok every month, while 68% account for their predisposition to buy directly on this platform.

10. Collaborations with creators translate into an advertising memory by 27% higher than traditional ads

The collaborations with creators, which are largely the spine of the success of Tiktok Shop, They give rise to an advertising memory by 27% higher than advertising on their most traditional aspect. This figure is also aligned with another fact: more than 60% of those who buy in Tiktok trust more on those brands that have the specific support of creators in this social network.