The world’s most valuable brands are growing thanks to generative AI

Generative artificial intelligence is becoming a key point in the evolution of business. Kantar BrandZ has recently presented its report “Most Valuable Global Brands 2024”, in which it is shared that brands that have incorporated the generative AI tool in their strategies are experiencing a greater growth in its value.

Since 2023, the brands in the global top 100 have experienced a 20% growth and nearly half of them are technology companies, which include service platforms, digital consumption or entertainment. Some of the brands that lead this ranking are Apple, Google, Microsoft, Amazon y NVIDIA. In this way, the tendency of companies to innovate and adapt to market demands is demonstrated, bringing them ever closer to success.

“Companies that embrace generative AI have the opportunity to differentiate themselves beyond the purely technical. By focusing on innovative strategies that enable a better experience for consumers, they can ensure sustained growth and strong customer loyalty,” comments Martín Cena, Managing Director of Kantar Insights Chile.

This year 2024 Top Ten Brands They add up to half of the total value of the 100 most valuable brands in the world, which means, more than $4 trillion than all other major companies combined. The full list is worth close to $8.3 trillion, with that 20% growth largely driven by the adoption of advanced technologies, including artificial intelligence.

The brands with the greatest growth in 2024

The ranking of the brands with the greatest growth in 2024 will be led by NVIDIAwho showed a increase in its valuation by 178% due to the high demand for its advanced graphics chips, which are the engine of artificial intelligence such as OpenAI. In this case, what really distinguishes the brand is its ability to be the most disruptive in terms of technology and the company that has benefited most from the strong rise of the technological tool in companies like Open AI with ChatGPT.

As NVIDIA shares, those brands that adopt strategies to enrich the relationship with the customer through an emotional, functional and consistent connection over time become much stronger. It is through this approach that they achieve enrich the bond with the consumermaking it deep and meaningful, which automatically encourages people’s loyalty.

For its part, Apple In recent years, it has integrated AI into different aspects of its business model, from Siri, its voice assistant, to the personalization of its services and products, which has allowed it to strengthen its position in the market, being for the third consecutive year the most valuable brand in the world, exceeding one trillion dollars in valuation.