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Industry News
Disney, IBM and other advertisers “unfreeze” their advertising investment in X
X (formerly Twitter) is probably not going through its best moment and since Donald Trump declared himself the winner at…
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Industry News
Spain promotes influencer marketing strategies despite having the lowest budget in Europe
Kolsquarethe influencer marketing intelligence platform and Newton Xa b2b market research company, have presented the first international market study 2024…
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Industry News
Meta reduces the price of subscriptions without ads by up to 40%
Meta has announced a significant reduction in the price of subscriptions to use Facebook and Instagram without ads in Europe.…
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Industry News
Trump and influencers: a different strategy that cuts costs and conquers young people
In the 2024 presidential elections, Donald Trump surprised with a different strategy from what we are used to: the president-elect…
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Industry News
Black Friday 2024: Microsoft Advertising provides brands with an elaborate plan to boost their sales
Black Friday returns for another year as a key date for brands when it comes to boosting their sales. In…
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Industry News
Heartbreaker 2.0: this is the “lovebrands” born in the heat of social networks
What are the brands that have the label “lovebrands” like? This is the (often inextricable) question that plagues marketing managers…
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Industry News
Meta boasts stellar results, but its advertising business slows slightly
The “boom” led by AI is going well for Meta, whose latest quarterly results produced copious green shoots. In the…
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Industry News
AI: a fundamental ally for a brand to dazzle during Black Week and Christmas
The Christmas season is a key moment for retailers and brands, with the top 40% of companies earning more than…
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Industry News
Why choose a Master in Digital Marketing?
He marketing digital It is, today, a crucial element for the success of any business today. In a world where…
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