ERP vs. CRM: What do you differ and which one does your company need?

Digital transformation is an unstoppable phenomenon to which each and every one of us must adapt as much as possible. Now, while in the particular field this implies greater comfort or efficiency in the routine, in the business framework, doing so involves surviving in the current market. Any company that wishes to remain at the top of its sector must integrate the latest technological resources into their respective businesses. Among the many implementations that can be made, the ERP and the CRM highlight to a large extent. But what is each one and what is adequate for your company? Let’s see how to take the passage to the digital age properly!

Differences between an ERP and a CRM

Before going into details about whether you need a ERP for Micropymes and Autonomous or a CRM, it is essential to know the main differences between both technological solutions. The two are software capable of automating certain issues related to the management of a company; However, areas that are addressed in these programs differ according to the chosen solution.

In the case of ERP, we talk about a system aimed at managing the internal processes of the companyincluding accounting, inventory, human resources department, projects or taxation. That is, it is a program oriented to all the operational and financial issues of the business. While, meanwhile, A CRM focuses exclusively on customer management, sales and marketing. In summary: the ERP is oriented to the internal framework and the CRM to the external.

With this in mind, the most advisable is that Make a complete investment and stay with both programs for comprehensive digital management. They are two different computer solutions; But that, when the appropriate software suppliers are used, they complement each other perfectly.

The importance of choosing the best software suppliers

It doesn’t matter if you are going to invest in a ERP for SMEs or if you are going to prioritize the automation of sales and customer management with a CRM. In both cases, It is essential to know which companies allocate your capital. We do not talk only about the programs themselves, but in the choice of the supplier that will be in charge of the integration of these technologies into your company.

In this regard, it should be taken into account that there are entities that officially collaborate with the best software companies of the moment. One of the most famous is SAGE, known for designing all kinds of contemporary business management solutions. Therefore, Our advice is that you get in touch with those known as Sage partners.

The “Partner” seal is an official certificate that the entity responsible for the implementation of the program receives by the company original as the fruit of your good work. A qualitative guarantee that will ensure an impeccable and personalized service, first receiving an advice to know what solution is the most appropriate according to the needs of your business.

Practical examples for your business

Once established that the starting point is to collaborate with a Sage Partner in the process of integration of management software and that they will be responsible for advising you to make the right decision, Let’s look at two practical examples For the sake of helping you.

• Physical stores. If you have a business dedicated to the sale of products in person, an ERP will help you maintain clear accounts and stock always in order. A support for financial and operational stability that will save you as much time as resources.
• Dropshipping. In case you dedicate yourself to electronic commerce and never touch the merchandise you sell, then you must prioritize in sales and marketing strategies. Moment in which a CRM will be your greatest ally. Of course, fiscal and accounting management is still crucial, so it never hurts to integrate an ERP.

As you can see, there is no better option than another. Nevertheless, The best thing is that you advocate for the variety and implement both solutions to the extent possible. Going, in all cases, the best suppliers in the sector.