The collaboration between Culma and Thinkers, which began in 2022 and has materialized in a growth of 400% of the brand community in Social Media, is renewed after the Agencies Contest convened by the Real Estate Project Management Platform and the that the agency and producer has been winning in the year in which it meets its 30th anniversary.
In the words of Cristina Ontoso, Commercial Director and Marketing of Culma: «The renewal of our agreement with Thinketers reinforces our commitment to a differential, close and innovative digital communication. We want to continue connecting with our customers not only through our products, but also through experiences that accompany them on their way to a new home ».
From Thinkers, he has opted for an evolution of the positioning of culmination in social media as well as the graphic line, where the iconography of architectural planes takes prominence: tables, doors, stairs and furniture, with a plant view.
STRATEGY OBJECTIVE
«The strategy extol the company’s product and the new promotions of the company but do so from little explored angles, creating creative dynamics that surprise users when discovering the homes, the neighborhoods where they are located and details that make the difference . In addition, we use different technological resources to generate value content for maintaining the expectation of the more than 100,000 followers that make up the culmina community today, ”says Marcos F. Cardanha, Head of Digital of Thinkers.
The strategy implemented from the agency y producer Positioned in “content of the good” seeks to make a difference in the real estate sector connecting with the culmination followers and with new audiences, humanizing the brand through notorious, useful, entertaining and relevant content in each phase of the home search process and adapting the content to each channel and the user consumption form. In short, it seeks to offer in networks a place of connection between people and at the same time of disconnection of reality that we live every day, at times full of tension.
The content is conceived to be useful and entertaining at the same time, solving doubts that are common in the process of buying a house and generating current and tendency content, responding to the pulse of the street and providing interesting tips so that people can Enjoy your home to the fullest.
Multimedia and channel content
In addition to the connection with the final public through channels such as Instagram and Tiktok, the LinkedIn strategy focuses on participating in the conversations and being a source of news of reality in the professional public, for which formats have been created for Capitalize the information, such as the newspaper “A day with culmia”.
From the Thinketers agency and producer, apart from the creativity and production of the content, they also develop the Paid Media strategy to achieve key potential public for culmination, people who need accompaniment in the different phases of the housing buyer trip in Spain.
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