What is Nano Banana?: The visual tool that all ‘marketeros’ must know

The generation of images with artificial intelligence It has gone from being a futuristic proposal to a daily reality available to anyone. And in recent weeks, a mysterious tool under the name «Nano Banana» He has given what to talk about. It’s nothing more and nothing less than a new image editing model of Google DeepMinda Gemini update that promises to revolutionize the audiovisual world.

While “Nano Banana” began the code name of the internal tests of the model Gemini 2.5 Flash Image de Google, This functionality has proven to be the next step in the world of image generation with artificial intelligence, and is now available in the Gemini app.

As explained from Google, to start using it, it will only be necessary to contribute a photo to Gemini, and give it the desired specifications. In this way, The AI ​​tool allows you to combine photos, change the background or completely edit the image without losing its original essence.

«Nano Banana» The latest from Google in Image Generation with AI

The Google tool not only facilitates the advanced edition of images, but guarantees visual consistency in each transformation, solving one of the main challenges in customization of content generated by AI. In this way, the tool promises to be especially useful in the world of branding, and therefore, key to marketing professionals.

For example, a brand can reuse the same base image of a product in multiple contexts, maintaining a faithful and recognizable appearance at all times. This means less manual retouching, greater visual coherence and a huge saving of time in content production.

Sundar pichai, Google executive director shared on the occasion of the launch a series of images where his pet, a dog named Jeffree, wears different costumes and even surfing a wave, maintaining the recognizable characteristics.

Among the editing capabilities of this tool are:

• Costume changes or location: The AI ​​model is able to maintain a standardized appearance in each image by placing it in new scenarios.

• Merge photos: It is possible to upload several photos and merge them to create a completely new scene.

• Multi -urnal edition: Users can continue editing the images that Gemini creates, allowing to modify specific parts of an image, retaining the rest.

• Mix of designs: The tool allows to apply the style of an image to an object of another. It is possible to take the color or texture of an element and apply them to others.