3 key tricks to run quality campaigns on Black Friday with AI

Black Friday is a key consumer moment. But, a high percentage of small and medium brands cannot participate on Black Friday due to the lack of resources and tools. Given this problem, Modeliathe new AI platform specialized in fashion, offers some recommendations so that smaller companies can develop a Black Friday campaign agile, attractive y efficient.

Although Black Friday represents a very good opportunity for the fashion sector, many brands continue staying out. The lack of resources, time or equipment to produce content and prepare quality campaigns leads to a significant number of these companies cannot compete in front of large groups.

Modelia offers three keys to brands this Black Friday

However, artificial intelligence is changing this scenario. Modelia is a AI platform specialized that allows you to create in seconds hyperrealistic images and videos for campaigns and shootings virtual. The tool provides a way for smaller or larger marks streamline processes y lower costs. Thus, they can generate images for their campaigns from scratch or from images and ideas already proposed.

Ivan RodriguezCEO and co-founder of Modelia, states: “Our goal is for any fashion brand, regardless of its size, to be able to access a creative and operational level that was previously reserved for much larger budgets. “AI is not coming to replace creativity, but rather to enhance it and make it accessible.”

These are 3 key tricks so that a fashion brand can carry out a Black Friday campaign even with limited resources:

1. Boost visual production with AI: Generating images is one of the biggest obstacles. The use of artificial intelligence specialized in fashion supports brands by giving more tools to your teams to create shootings virtualproduct variations and adapted visual pieces to its aesthetics. Thus, no physical sessions are needed: fast, accessible and consistent.
2. Automate texts and messages: Banners, newslettersproduct sheets and social networks require multiple versions of the same copy. AI allows them to be created in minutes, maintaining brand tone and commercial focus, which allows drastically reduce time of preparation.
3. Reuse templates and automate repetitive tasks: The key is not to do everything from scratch, but build a foundation scalable. Visual templates, shootings generated with AI and the automation of tasks makes execution more fast and professional.