Pomodoro and Mahou join forces to share gifts, community and culture in their first “Tiny Desk”
Pomodoro and Mahou came together to celebrate their first Tiny Deskan experience of live music conceived, produced and presented by CEU Digital Communication students. This was a thoughtful activation by and for Generation Zwhich is part of a new brand strategy.
The session featured performances by Spok Sponha y Julia Crywho performed their songs without artifice and in a close format, putting the focus on the voice and the connection with the public. The performance lasted about 40 minutesand was held with limited capacity to create a closer atmosphere. In the live show there was great involvement and active participation by users, with a constant conversation in the chat.
In total, more than 580 messages and 41% engagement. Furthermore, the campaign launch video surpassed +2.5 million views in less than a week, demonstrating great cultural interest.
Jesus LuceronCommunications & Social Media Manager at Pomodoro, explains that “this Tiny Desk is part of our commitment to connect with new generations from their language, their references and their ways of living culture. we want to create accessible experiencesauthentic and with real value, in the same way that we offer an affordable and high-quality product in our restaurants. The idea is to build spaces where the music and the community sean protagonists.»
Pomodoro and Mahou: gifts, community and shared culture
During the event, in addition to 29 Pomomenús and 29 Due Noventa, a exclusive turntablewhich was the centerpiece of the Pomodoro campaign. This promotional action It closed last Friday and the winner of the turntable has already been selected and contacted. Furthermore, the Tiny Desk is part of a activation wider between Pomodoro and Mahou which includes the launch of the Pomocascos, personalized wired headphones that can still be found at the brand’s stores.
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