Piar: the new Aerre_ and Adverpr service to optimize the visibility of brands in AI engines

In an alliance that combines strategy, creativity and technology, Aerre_Spanish digital agency, which makes creativity that connects, with more than 35 years of experience in digital positioning, and Adagency specialized in strategic and creative PR, they launch Piar: a service of Generative Engine Optimization (GEO) designed to maximize the presence of brands, companies and spokesmen in generative artificial intelligence environments such as chatgpt, gemini, co -pilot or proximity.

The term Piar Born as a word game that merges PR (Public Relations) e IA (Artificial Intelligence), reflecting the essence of this service: Combine the best of the strategic and narrative thought of the PR with technical knowledge and digital optimization that allows technology.

Piar: Where the PR is with AI

Piar It was born in response to a new scenario in which language models increasingly influence Searcheslas Purchase decisions and the Digital reputation. The service combines public relations, optimized content and technical capabilities to ensure that brands are correctly represented in the responses generated by AI engines.

The development of Piar It is the result of a collaboration between both agencies, which are part of the network MORE Agencies. This synergy has resulted in an innovative service that helps brands and spokesmen gain relevance in the ecosystem of the generative AI. Through a combination of strategic narrative, technical knowledge and digital vision, the service covers from consulting and initial diagnosis to a full service solution with implementation, optimization and continuous monitoring.

The new digital language

«Artificial intelligence is no longer a trend, it is infrastructure. As for years we adapted to SEO, today it is optimize for models that understand, interpret and respond. Piar is our proposal to accompany the brands in the construction of a robust, trained and aligned digital presence with the business objectives, ”he says Juan Silva GonzálezPartner and CEO of Aerre_.

«Since we met Aerre_ We saw clear the opportunity to add forces and bring the scope of our work to a new border of digital positioning. Today the challenge is not only to appear, but to be correctly understood by models that already mediate how we look, decide and inform ourselves. With piar we help Actively manage the narrative that feeds these models, with consistency and strategy », Point out LUCRECIA FRETESco-founder of Ad and general director of Spain.

A high performance alliance

Piar proposes an integral approach, which crosses strategy and technology without losing sight of the value of the narrative. It is not just about being present, but about being an active part of the new language with which the digital environment is being rewritten.