“Montoya, please”, the viral phenomenon that sweeps the brands: the best reactions

“Montoya, please” It has become the most listened to Tiktok phrase in the last week, thanks to A viral audio of The island of temptations that is going around the world. He reality He has been talking for several seasons, but the eighth is leaving iconic moments that will remain for the history of television and social networks. But Who is Montoya and why triumphs among the brands?

The last viral phenomenon star Sandra Barneda and José Carlos Montoyapresenter and contestant of the current edition of the Telecinco format. It was time for Montoya to see how his girlfriend, Anita, put the horns with another of the participants, with his tempting, Manuel. The Sevillian reaction will be recorded forever, never better. And it was running down the beach to the house where that betrayal was happening, while letting shouts like “you have shattered me!” Or “You’re going to regret your whole life!”

Meanwhile, Barneda interpreted that “Montoya, please!” that we all have in our heads (and that Tiktok’s algorithm is promoting, of course). A moment that many users play as “cinema” and to which many social media accounts have wanted to join.

The best reactions of brands with Montoya

One of the first was The Real Betiswho announced the signing of Cucho Hernández with the presence of his own Montoya.

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??????? ??? ?????. pic.twitter.com/X0jS9az0OD

– Real Betis Balompié? (@Realbetis) February 3, 2025

But the thing is not there, and it is that Until formula 1, FIFA, Netflix, Red Bull, the PSG or Disney have published videos referring to this moment of the program. KFC France, for example, He made a recreation with McDonald’s and Burger Kingin which the first era Montoya.

McDonalds please pic.twitter.com/yVQKIzZ6I8

— KFC France (@KFCFrance) February 6, 2025

@disneypluses He did it first. #HighSchoolMusical #DisneyPlus #CineentIttok ? Original sound – Disney+ Spain

@f1 Montoya please! ??? #f1 #Formula1 #montoya #lizard #sports #laisladelastentaciones ? PLEASE MONTOYA – TELECINCO

@fifaworldcup “Montoya please!” ????? #FIFAWorldCup ? Original sound – Pauliii

@dazn_es Montoya please @marc Márquez ? Original sound – Pauliii

@eurovision Please Montoya ??? #eurovision2025 #montoya ? Original sound – Pauliii

@duolingofrance I understood everything and I seriously #duolingo #laisladelastentaciones #montoya ? Original sound – Pauliii

@redbullracing Montoya please! ? #f1 #maxverstappen #montoya #parati ? Original sound – Pauliii

@carrefourfrance Montoyaaa for Favooor #carrefour #montoya #humour ? Original sound – Pauliii

@psg Montoya please !! #psg ? son original – psg

The success of ‘The island of temptations 8’

The eighth edition of The island of temptations Bate digital records with 7.5 million unique browsers and 30 million videos in January 2025being the best monthly results of the format, according to internal data provided by Adobe Analytics.

From its premiere on January 6 to date, the program produced in collaboration with Quartz Producciones already accumulates 37.5 million reproduced videos, making Mediaset Spain register its highest traffic figure since June 2023 and its highest video consumption Since November 2021.