Branding

Find Competitive Advantage For Your Business Brand’s

Is it important to know and find competitive advantage for your business and others? Have you ever asked, what makes customers choose your business brand over your competitors’ brands?

Most entrepreneurs from various businesses answered with a shake of their head. Some businesses even use some tricks to attract customers, including the use of false and untrue information.

This makes it difficult for the business to go any further.

Customer service can only be a factor in helping your business retain customers. In order to use your product longer, your product must have a lot of differences compared to the competition. As the author of the famous book Different or Die Jack Trout put it:

“In a highly competitive economy, you have to find a way to differentiate yourself or offer a product at a very low price. Otherwise, your brand will surely die.”

Many businesses don’t know how to differentiate their brands, or even they don’t know where their strengths lie. Others try to differentiate their products in terms of product use or in customer service, but that’s not enough for them to stand out.

Ironically, among the existing businesses, it turns out that there are businesses that actually have hidden advantages. Let’s find out with  Creation Room how you can uncover the “diamonds” hidden deep within your business.

What’s the difference?

For a brand, where the difference can come from many aspects, such as:

  • Leadership.
  • Inheritance inherited from previous leaders.
  • Feature.
  • How the product/service is made.
  • Esoteric formula.
  • Product distribution.
  • Belief, company culture

For example, Netflix differs from the competition because of its rich and quality stock of self-produced films.

Find the Competitive Advantage For Your Business Brand's - wood man love people
Photo by Olya Kobruseva on Pexels.com

Amazon claims that its difference from the competition lies in its philosophy: To allow freedom of choice.

Previously, Amazon only sold one type of product, namely ebooks. Amazon’s competitors are Barnes and Noble and Borders. Times changed when CEO Jeff Bezos expanded his vision to trade all kinds of goods.

However, there’s only one thing that Bezos sticks to no matter what people say: The core philosophy that business has adhered to since time immemorial: To allow for freedom of choice.

Use the 80/20 rule to find competitive advantage for your business.

Find the competitive advantage of you to be different

You can fully say: I know very well how my brand differs from the competition, but the difference may only lie in the benefits that the product provides to customers, their perception of your product. Is your product different from competitors?

The difference here is broader than that (as we mentioned above). You can build on it or unravel it deep in the mysteries of your business. That’s the competitive advantage of your business.

The meaningful message your business wants to convey to customers Your product can be the factor that sets you apart from the market.

Business managers often believe that, once they share their idea through a PowerPoint presentation, they have successfully communicated the idea. But in reality, they only share numbers.

Many other marketers make the same mistake. They share information but don’t include meaningful messages. Just saying no is not enough. How do they understand the information? That’s what is difficult.

Over the past 50 years, the world has changed a lot. The world is flat, making the competition in the market now global. The customer is now the most powerful person. They can easily search, comment, share, think, and communicate with each other through social networking tools.

Rethink your business brand. In what aspect are you strongest? What is unique about your brand? Theoretically, each brand has its own unique characteristics. You just don’t know how to divide it.

Skills using variable words

Do you hold the power of your business in the palm of your hand but are really shy about sharing and showing those unique characteristics to the world? Flexible writing skills are your savior to Find competitive advantage for your business brand’s.

Instead of saying: “We have a great customer service policy,” use text like: “Our business ships 99% of the orders it receives on a regular basis within a day. 100% direct to customer” isn’t it clearer and “more powerful”?

If you want to show someone your strength, then words are the ultimate weapon, a sword that helps you defeat all enemies in battles in a fierce market.

CiptaNetwork

A collection of useful articles about the world of graphic design and digital marketing that you should read to add insight.

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