Carrefour goes viral thanks to its Christmas advert starring ClubIA
He Club Carrefour has been a trend this Christmas thanks to a campaign that has opted for closeness and authenticity, giving voice to Christmas wishes and reinforcing its seasonal motto: “Being real is in fashion.”
The campaign narrative is structured through the letter to the Three Wise Men of Club IAthe artificial intelligence super agent of the Carrefour Club, which summarizes all the wishes that the brand wants to convey: «I just want to be me. And there is only one place where I remember everything going well: Saturday afternoons. And I don’t care if it has the best prices, quality, ChequeAhorro, the PASS… I just want to be in this club and be able to choose. Choose to be your true self all year round, because “At Carrefour, being real is fashionable.”
The video, viral in just a few hours, focuses its gaze on something smaller and more universal: the real desires that are not always said out loud. In just over a minute, the piece moves away from the clichés of these dates and invites you to reflect on authenticity and the importance of being yourself. Thus, the message is reinforced that, at Carrefour, “being real is fashionable”. Furthermore, the brand has managed to connect technology and emotions with real day-to-day problems.
Carrefour X Club IA: the perfect duo for this Christmas
Once again, the star of this year’s Christmas advert has been ClubIA, which is anticipated as viral trend on social networks. Carrefour places its super agent at the center of its digital strategy and uses it as narrative vehicle to reinforce a message of freedom and identity. Within the Carrefour ecosystem, Club IA has been consolidating itself as a recognizable figureclose and with an increasingly more role relevant in the relationship between the brand and partners.
The result is a christmas story that tries not to project unattainable aspirations and celebrate what many people feel at this time but do not verbalize. It is a bet that aligns with Carrefour’s intention to build stories that connect from reality, and that accompany each person to live Christmas in their own way. Club IA was born to complement this experience, offering a more interactive close, personalized y useful.
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