Babaria sneaks into the Operación Triunfo academy with her “Neurobeauty” line
From the first day at the academy Operation Triunfo 2025 It became clear that we were facing the biggest skincare fan edition. The contestants have shown that skin care, much more than a beauty gesture, is their time to disconnect, change their mood and raise dopamine. AND Babariaa Spanish cosmetics and personal care brand, opted to turn this musical stage into the perfect opportunity to launch its facial care line. «Neurobeauty de Babaria».
The brand has reinforced skincare as an essential part of the daily life of this generation of talent show and has chosen the academy as the perfect setting to officially present “Neurobeauty”, its new facial line designed for enhance well-being and improve mood through skin care.
Babaria “changes the mood” with Operación Triunfo
An action that has started with a very special challenge: customize the iconic skincare headbands, which have already become a symbol of this edition. The boys and girls of OT together with Noemí Galeraa true fan of selfcare, have participated in a creative workshop where they have let their imagination fly and have turned their headbands into a reflection of their personality.
The experience continued with a facial routine shared with the four essentials of the Neurobeauty line, feeling first-hand that immediate effect of well-being, positive energy and increased dopamine that define the new Babaria line.
«We detected, from active listening, that skincare was a natural part of the children’s daily lives. That’s why we devised a brand integration different, not only to present a new line, but to create an experience that would truly excite them,” he says. Silvia Muñoz, Babaria Marketing Director.
Beyond skin care, the action has been experienced as a moment of connection and complicity. Its impact has not only had a positive effect on the contestants, but has also crept into the networks and into the conversations of fans, who have made beauty routines and accessories a viral phenomenon, skyrocketing sales of the line available exclusively on Amazon.
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