A new Metricool study reveals a 70% increase in short format videos

Metricoolglobal social media management platform, published its report on the Short video status in 2025which analyzes more than 5.6 million videos on Instagram, Tiktok, YouTube Shorts and Facebook. The study reveals significant changes in the performance, audience behavior and growth opportunities for creators and brands that sail for the changing panorama of the video on social networks.

The monitoring of short videos in Metricool grew by 70% year -on -year, while the number of accounts that use this format increased by 51%. The growing competition makes brands imperative to publish attractive and high quality video content that captures attention in seconds, or risk losing audience against the next Tiktok or Reel in their feed.

Main findings:

• Tiktok’s paradox: While the range in Tiktok fell 47%and visualizations fell by 25%, the interaction increased by 36%, indicating less spectators but more committed.
• He slope of Instagram, except to los small CREATORS: Reels visualizations fell an amazing 59%, but the accounts with less than 1000 followers saw their engagement increased by 30%, which shows that smaller communities can still win.
• Facebook’s unexpected return: Reels on Facebook increased with 72% more publications and 55% more creators, which generated a 24% increase in visualizations.
• Short overload on YouTube: Despite a 61% increase in published shorts, participation decreased by 36% and interactions were almost reduced by half.
• Decreased attention capacity: Tiktok’s average visualization time fell to only 3.75 seconds, which gave creators less than four seconds to hook their audience.
• Tiktok leads in growth potential: Almost 1 in 4 Tiktok accounts amounted to a higher level in 2025, exceeding other platforms.

“Short videos are the standard on social networks. Our data shows the platforms where creators can still grow and where the rules are changing rapidly,” said Juan Pablo Tejela, CEO and co -founder of Metricool. “Tiktok is still the growth engine, but Instagram’s smaller accounts and Facebook’s resurgence are stories that brands cannot ignore.”

The 2025 short format video report offers marketing specialists, creators and companies Practical information on how the short format video is evolving on different platforms and provides guidance on where to invest to obtain the greatest impact.

The full report is now available in https://metricool.com/es/informe-estado-video-corto-redes-sociales-2025/

Methodology

The report analyzed more than 5.6 million short videos published on Tiktok, Instagram Reels, YouTube Shorts and Facebook Reels in 2024 and 2025. The findings are based on data from more than 582,000 accounts connected to metricol in the world, segmented by size of followers to obtain comparative information.