Viduce drives digital transformation with creative strategies on social networks

Viducethe agency specialized in audiovisual content and digital strategy, continues to consolidate itself in the sector. An example of this is the agency’s work to brands such as VIPS and Ginos during the first half of 2025. Both chains trusted Viduce the execution of your digital strategy between January and July 2025.

During this period The agency boosted the presence of these restaurant chains on social platforms, especially Instagram and TikTok, with the aim of strengthening its presence in the online ecosystem and connecting with new audiences.

In the cases worked together, VIPS was faced with the need to transfer the richness of its brand ecosystem to social networks and reinforce its positioning as a quality restaurant. The challenge was to communicate their campaigns with familiar language, social media–friendly and adapted to platforms such as Instagor y TickTholewithout losing the essence that has historically defined the brand.

Furthermore, the competitive context demanded a high level of visual quality in each piece, together with an agile response capacity to the changing trends of the digital environment. For Viduce, The project represented the opportunity to strengthen VIPS’ digital identityaligning it with emerging trends without losing authenticity.

“The connection challenge of bringing the VIPS experience to digital led us to create more vivid and sensorial content,” he comments. Adrian ValleProduction Director at Viduce. “We seek to reflect the physical essence of the brand with a visual narrative that authentically connects with the audience.”

Through dynamic audiovisual narratives and hybrid production, organic growth was generated, greater engagement and interaction on social networks, consolidating VIPS as a creative, close and contemporary reference within the sector.

Social networks as an engine of brand growth

Viduce’s methodology is based on a comprehensive approach which ranges from content strategy and editorial scheduling, to the monthly production of audiovisual pieces with shootings professionals, gastronomic styling resources, models and a mix of mobile recording and professional camera. Both in the case of VIPS and Ginos, Viduce was responsible for the digital adaptation of mother campaigns, ensuring coherence between offline marketing actions and social media narrative.

For example, in working with Ginos the agency focused on highlighting the authenticity of the Italian experience through a narrative that combined culinary tradition and creative innovation. “For Viduce, boosting Ginos’ digital presence has meant the opportunity to combine creativity and tradition in equal parts,” they explain. Lucas Añibarro and Rosendo García, co-founders of Viduce.

In this way, the work carried out during the first half of 2025 shows how a well-executed digital strategy can transform the relationship between restaurant brands and their audiences. Through creativity, visual rigor and an accurate reading of social trendsthe agency has managed to turn networks into a real growth engine for both brands. Thus, Viduce reaffirms its ability to accompany brands in their digital evolution, generating authentic connections and consolidating their presence in an increasingly competitive environment.