Influencers as activists: these are the ones who are mobilizing against DANA
The DANA (Isolated Depression at High Levels) has left a deep mark on the Valencian Community but also on the rest of Spain, both in its streets and in the souls of its inhabitants; That is why, faced with the avalanche of information circulating on social networks, Many influencers have shown that honesty and consistency can be the pillars that sustain the trust of thousands of followers..
Among the names that stand out in this quality dissemination are influencers such as Marina Riverss, LolaLolita, Naomi Asensi, Ibelky, Violet Mangriñan, Nuria Adraos or Paula Lagunoall of them with roots in the Valencian Community. They not only offer entertainment or lifestyle, but have become beacons of truthful information in a sea of uncertainty and overinformation.
The importance of your role lies in more than just the number of followers. In times of crisis, trust becomes the most valuable currency. These content creators, with their authentic and close approach, have managed to capture the attention of their audience, transmitting not only what is happening around them, but also how it affects the daily lives of thousands of people, and, above all, how help. The closeness they maintain with their community gives them credibility that, in other contexts, traditional media might not achieve with the same speed or veracity.
Responsible influence in difficult times
The commitment of these influencers is not measured only by the number of likes or shares, but by the impact they generate. From messages of solidarity to organizing aid, each of them has used their platform to offer coherent and, above all, disinterested information. Examples such as Naomi Asensi or Nuria Adraos have brought to the table the realities that the media often fails to cover in detail, showing from their own experience what happens on the street.
While other influencers like Paula Gonu, Raquel Reitx or Daniel Illescas They expand the scope of information at the national level, becoming true chroniclers of everyday life, providing expanded information that the media fails to transmit correctly.
Ibelky, Álvaro Suárez, Paula Gonu, Naomi Asensi, Jonata and more: at the foot of the canyon
Isaac Belk, better known as Ibelky, and a long list of influencers They have dedicated their daily efforts and their calling power to managing collections, taking them to Valencia from their homes in Madrid or Barcelona, raising funds, and later, getting into the mud to help in any way.
The success of these influencers in truthful dissemination during the DANA crisis is due to their ability to connect emotionally with their audience. Their followers not only see them as a source of information, but also as a support figure. In this sense, the honesty and commitment of these creators are key to calming the tide of rumors and hoaxes that often flood social networks in moments of tension. Which they counteract by disseminating health security measures, images of missing persons and more.
It is also worth noting that there are many other influencers who do not appear in this article who are doing commendable work, just like hundreds of thousands of anonymous heroes who have filled the networks with hope, solidarity, but also with reality, because hiding, sweetening or manipulating what happened will not serve any purpose. It will not reassure, it will only slow down the arrival of much-needed help.
Why As these influencers show through their speakers, human help is still necessary, For logistical reasons, it is better to take the donated products to the most affected towns instead of to collection points where they are accumulating… The most necessary products right now are no longer clothingthey are cleaning, personal hygiene, for babies, food (for celiacs or intolerants too), generators, and a thousand other things that you can learn about thanks to their profiles, which have awakened the pride of the Spanish people.
Marina Riverss explains the characteristics and legal powers behind the DANA
The 22-year-old influencer from Madrid stands out among the influencers in our country for her extensive legal and economic knowledge. And it is that, Marina Riverss studies a double degree in Law and Economics and is known for her accurate lessons through social networks. On this occasion, he wanted to explain to society the reality behind legal powers in an extreme situation like what happened with DANA, reaching almost 15 million views on Instagram alone.
Although it is clear that it cannot rain to everyone’s liking and many users have expressed their opinion on whether the Government should have acted independently of the powers of the Autonomy, the reality is that Riverss has explained the theory in an accessible way so that society is informed, Since in many cases the lack of information, misinformation, or both, lead us to adopt wrong positions.
Beyond influencers as such, there are many brands that are reacting and contributing their grain of sand, although several marketing professionals have made a call because there is still a lot of help that is needed in the face of this catastrophe.
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