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Industry News
8 out of 10 users buy based on influencer recommendations
The influencer marketing agency Keeper Experiencepart of Apple Tree, organized an event that brought together leading professionals in the beauty…
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Industry News
Meta boasts stellar results, but its advertising business slows slightly
The “boom” led by AI is going well for Meta, whose latest quarterly results produced copious green shoots. In the…
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Industry News
Mapfre, Mutua Madrileña and Allianz lead the SEO ranking of the insurance sector in Spain
He Spanish insurance sector is in full transformationwith rising numbers. In 2023, total premiums increased by 18%reaching the 76,463 million…
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Industry News
7 reasons to use mobile OEMs as a growth strategy in 2025
As consumer behavior evolves, marketers face a fundamental question: How can they effectively engage a mobile-savvy audience? The answer lies…
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Industry News
Why the ultimate influencer could be you (escorted by an army of AI clones)
A new breed of influencers could be quietly brewing on social media. And these new breed of prescribers will be…
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Industry News
Google spreads its wings strongly and caresses the sky supported by advertising and the cloud
The “baraka” remained firmly placed on the side of Alphabet, the parent company of Google and YouTube, during the third…
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