Not all products are created equal. That is probably the driving motivation behind your decision to sell affiliate products: for the most part, you have accepted that there are plenty of high-quality products already on the market and, if you create your own, it might not compare favorably.
Many people have the desire to become entrepreneurs. But unfortunately only a few are ready and able to sell. And maybe at this time you want to be an entrepreneur, or have become an entrepreneur but are constrained in carrying out sales activities. The product or service that you offer is less attractive to many people. Even sales every time tend to stagnate and there is no increase.
It may not be the product or service that you offer that is wrong, but the way you offer and act. Maybe there are a few mistakes that you make that have an impact on the final decision of potential buyers.
Therefore, try to pay attention to these 5 mistakes so that the product or service you offer can sell well.
Just Selling Without Knowing The Solution We Provide
One of the things we often forget when offering products or services to potential buyers, is to focus on the solutions we provide to their needs. Have you done that?
We often offer products or services to potential buyers without directly targeting their needs. For example, when we sell health products. Often we just state that our products are good for the health of the body and can keep users away from various diseases. If that’s the case then what’s the difference with other health products?
Be specific about the benefits of your product. Suppose your health products can prevent and become an alternative treatment for those who have high cholesterol. Your health product can control cholesterol levels in the user’s body. Tell the benefits along with the complete data.
Make potential buyers think they need your product, not just want it. That way you don’t have to drop the price too much because potential buyers are aware of their needs. Not buying because it can be used later.
Explain in simple terms your purpose of offering the product to potential buyers. Don’t be too verbose or complicated. Sometimes it makes your prospective buyers bored and lazy to buy.
When you meet a potential buyer you can start by getting straight to the point. For example, if the product is the same as the first point, you can immediately state your purpose in offering the product.
Or like this article. If you’ve read this far, it means you’re trying to find a solution to the problem you’re experiencing. And this article can interest you because since the first paragraph this article has been directly targeting the main problem that you happen to be experiencing.
Surely the results will be different if the explanation of this article from the first paragraph to the next three paragraphs is too wordy. You will tend to be tired and even lazy to continue reading.
Relying on Bidding Techniques
Expensive or not the price you offer for a product tends to be relative. Prospective buyers will see from their needs, the functions and benefits of the products you offer.
Prospective buyers will rate the neck health pillow product for 1 million as expensive if he doesn’t need it. Meanwhile, other potential buyers who have had neck problems for years will consider the price reasonable.
This is the first belief you must have when selling a product. Don’t rely on markdown techniques to get other people to buy your product. Because even if you lower the price if the potential buyer doesn’t need it, he won’t buy it.
Again, focus on the benefits and solutions your product provides. Don’t focus on the reasons for the ‘too high price’ from potential buyers.
Not Open to Product Shortages
There is another thing that is sometimes reluctant to convey when offering products to prospective buyers, namely product shortages. This happens because they are afraid that potential buyers who are already interested will discourage them when they find out about the shortage of the product. However, this is not the case as long as the shortage of products is not excessive and is detrimental to consumers.
Suppose you sell a health product that is only strong enough to be used twelve hours a day. If it is more than that, your health product will no longer operate optimally. Convey this to your prospective buyers by providing an understanding of why the product can be like that. That way, potential buyers can understand better and not change their decision to buy your product.
Instead, don’t let complaints happen behind your back because you are not open to the shortcomings of your product. It will affect the bad image and sales